Apple’s intelligence shines in these three fun ads

Apple has released three new videos to highlight the features of Apple Intelligence on the iPhone 16. These features demonstrate an intelligent use of artificial intelligence – pun intended – to be more efficient and help us in our daily lives.

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Three everyday situations where Apple’s Intelligence stands out

With the help of English actress Bella Ramsey, Apple highlights the ability to create personalized memory videos through the Photos app in the first video. We have to describe the type of story, and Apple Intelligence will select the best photos and videos to generate a unique narrative.

The second video focuses on email improvements with a new email summary feature that saves Bella from an awkward conversation. A single tap to see a quick summary of long emails helps us get straight to the point.

Finally, in the third video, Siri is presented as more personal. Thanks to advances in language understanding and the ability to take into account our personal context, Siri will be much more useful in everyday life. Something that saves the protagonist from not remembering a guest’s name at a party.

Three of the many proposed uses for Apple Intelligence are uses that will evolve progressively and make our iPhones much more capable devices.

Author: David Bernal Raspall

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