At this point in the game, ‘GTA VI’ could be a ‘Candy Crush’ and still sell millions of copies. The hype is so high that any news about the game only fuels the fanaticism even more. In fact, just this week, the CEO of Rockstar has stated that the game will be “unparalleled in the industry.” So, calmly, without exaggerating in the slightest.
Return to Crime
No one can deny that ‘GTA VI’ is going to be a huge success. But Strauss Zelnick clarifies why it will be so without being a simple DLC of its previous installment: “I think the world is different from what it was when we released GTA 5. GTA and Call of Duty were tied as the biggest franchises in the market”, unlike now, where, he points out, GTA is the number one property of all time. ‘Minecraft’ and ‘Fortnite’ have something to say about it.
Furthermore, to add fuel to the fire, it states that Rockstar had to “deliver an incredible and perfect game” that “has the ability to have an unparalleled success in the industry.” Frankly, the big problem that ‘GTA VI’ is going to have right now is living up to its own hype, and making sure that the slightest bug doesn’t ruin the experience and become a meme like ‘Cyberpunk 2077’.
Zelnick is also aware that they are not alone in the industry: “Big titles continue to perform well, and with the history of the entertainment business, the big and the best only get bigger and even better, the mediocre ones will go away, and what remains in the middle will have to be really good or it will also go away.” He must be very confident in his game to ensure that these statements will not come back to haunt him in the future.
