Spotify is increasing prices in the United States for many of its subscription plans. This leads us to assume that there will also be a price increase in Europe in the coming months, something that unfortunately is very common in the streaming world in recent years.
In a statement on its website, the audio-streaming service said that the increases were necessary to “invest and innovate in the features of our products and offer users the best experience.”
Here are the price changes coming to Spotify:
- Premium Plan: from $10.99 to $11.99.
- Duo Plan, for two users in the same household: from $14.99 to $16.99.
- Family Plan, for up to six users in the same household: from $16.99 to $19.99.
The company continues to offer a limited-services level with advertising, as well as a $5.99 plan for students. That price will not change.
Another increase from Spotify, and counting…
This is the second time that Spotify has increased prices in the United States. CEO Daniel Ek stated during the announcement of their latest results that the company remains profitable, even though their latest monthly active user growth data did not meet the company’s expectations.
In April, Bloomberg News reported that the price increase was partly due to the cost of audiobooks, a service that Spotify is promoting to try to reduce its dependence on music, which still accounts for the majority of its budget.
The increases come at a time when some US companies are announcing price cuts amid signs that consumer spending is weakening.
Unfortunately, streaming giants continue to raise their prices, including Disney+, Netflix, Prime Video, Spotify, and others.
Author: Chema Carvajal Sarabia
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