Hasbro unveils The Legend of Zelda: Heroes of Hyrule figures

Hasbro used San Diego Comic-Con 2026 to introduce The Legend of Zelda: Heroes of Hyrule, a new action figure line aimed at collectors. The designs pull from Nintendo’s recent games, most of all The Legend of Zelda: Tears of the Kingdom, not the still-in-the-works live-action Legend of Zelda movie.

For the first wave shown at SDCC 2026, Hasbro has a 6-inch Link, a 6-inch Princess Zelda, and a larger 7.5-inch Ganondorf. Hasbro says each figure has more than 20 points of articulation, along with accessories pulled straight from the games: Link gets the Master Sword and Hylian Shield, Zelda comes with the decayed Master Sword, and Ganondorf includes his gloom sword.

Pricing lands where you’d expect for a premium mass-market collector line. Link and Zelda are listed at $27.99 each, while Ganondorf is $42.99. And if you collect Zelda merch, that gap has probably stood out for a while. Mario, Pokémon, and Star Wars have had far more poseable figure lines for years.

So if you’ve been holding out for good Zelda figures, this first batch looks like one to pick up. The broader Hasbro-Nintendo partnership also leaves the door open for more, even if there’s still no word on international release plans or which characters might show up in a second wave.

Hasbro says pre-orders are already live at major US retailers, with the figures set for a Spring 2027 release.

Author: Martin Francis Hernandez

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