The organization Cinema United, which represents the interests of film exhibition, has made its concerns public regarding the pending merger between Netflix and Warner Bros. before the U.S. Senate antitrust subcommittee. According to Cinema United, if the merger goes through, the results could be “economically and culturally catastrophic” for the entertainment industry.
The sinking of cinema
One of the highlights in the Cinema United statement is the possibility that the merger could lead to a significant decrease in the number of available theaters. This would not only affect consumers, who would have fewer options to enjoy movies on the big screen, but it could also result in lower revenues for the industry as a whole. The organization warns that “fewer theaters, shorter exhibition windows, and less revenue” are potential effects of this merger.
In addition, Cinema United emphasizes that the outcome could mean a reduction in the available cultural offerings, which would affect the diversity in film production. The combination of two entertainment giants could lead to a homogenization of content, limiting alternative voices and diverse stories that characterize independent cinema. The organization fears that culture in the realm of the seventh art will suffer a drastic decline due to this merger.
Finally, Cinema United’s concerns do not stop at the economic and cultural level; there is also a warning about the impact on employment. The merger could lead to a significant reduction in jobs both nationally and globally, affecting thousands of professionals in the entertainment industry. At a time when post-pandemic economic recovery is crucial for many, the group’s warnings provide an important point of reflection on the future of the entertainment industry.