The halftime show of the Apple Music Super Bowl 2025 already has a new star. In this case, it will be the famous rapper Kendrick Lamar who will take charge of this segment, one of the most important in the music world.
On September 8th, the NFL, Roc Nation, and Apple Music announced to the world that Lamar would headline the event, which will take place on February 9th, 2025.
At the press conference, the winner of several Grammy awards declared that rap “remains the most impactful genre to date” and that he will be responsible for “reminding the world why.” The Super Bowl is one of the most important televised sports events in the United States, gathering tens of millions of viewers each year. Seth Dudowsky, the music director of the NFL, explained that Lamar has proven his “unique ability to create moments” that “shake the foundations of hip-hop.”
Recently, Kendrick Lamar has been the protagonist of one of the most talked-about moments on the Internet thanks to his success, Not Like Us, resulting from his feud with Drake. Although both artists threw several diss tracks at each other, Lamar’s tracks undoubtedly managed to conquer the audience.
