Max, the Warner Bros. Discovery streaming service, which has replaced HBO Max, has once again raised prices on all its plans… except for the cheap subscription with ads. This makes it clear that it is the one that is most profitable.
The company has just raised the prices of all its ad-free plans:
- The standard ad-free plan now costs $16.99 (previously $15.99)
- The Ultimate ad-free plan, which allows streaming on more devices and supports 4K, costs $20.99 (previously $19.99).
- The ad-supported plan, whose price has not changed: $9.99 per month.
Current subscribers will see the price increase in their next billing cycle, starting July 4th. For new subscribers, the prices have already gone up.
The price increase of Max, the second in a year, is part of a trend. Spotify has just raised its prices for the second time in 12 months, Peacock, from NBCUniversal, will also become more expensive in July, and other streaming services, such as Disney+ and Netflix, have also recently raised prices.
It should be noted that Max’s price increase occurs just before the premiere of the second season of ‘The House of the Dragon,’ on June 16th. So if you want to see what happens next with Rhaenyra and Aegon II, you’ll have to pay the increase.
Author: Chema Carvajal Sarabia
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