OpenAI has released GPT-5, a version that could transform ChatGPT into a super application focused on transactions instead of relying on advertising. This new model prioritizes high commercial value queries, allowing it to monetize users through affiliate income and commissions, rather than following the traditional advertising model.
An AI to Change How You Shop Online
One of the most notable features of GPT-5 is its intelligent router, which analyzes queries and decides the level of processing needed based on the complexity of the question. This could optimize resource usage and enhance the user experience, especially during times of high commercial intent, such as when searching for product comparisons or specific recommendations.
However, user feedback has been mixed. Some believe that the new version is slower and less intuitive than its predecessor, GPT-4o, which could deter users from migrating to a paid version. This perception of slowness and performance issues has led to negative comments, such as the model being “somewhat average.” Without a notable improvement, it is likely that users will avoid upgrading, especially given the continued availability of GPT-4o.
As the popularity and cost of using artificial intelligence increase, OpenAI and other companies in the sector face a crucial challenge: developing a sustainable premium access model. With the return of users who could consume large amounts of computational resources, the focus on cost optimization and user experience becomes a priority. It is essential for brands to start optimizing their strategies for native AI commerce, integrating automated tools that enhance the shopping experience within this new digital ecosystem.
