AI - Softonic English

The key to an effective AI in business decision-making

In the rise of artificial intelligence in business decisions, a crucial factor that is often overlooked is context. While these tools offer significant promises, the lack of appropriate context can introduce biases that compromise the quality of the results. The key is that AI does not have the ability to read our minds or interpret nuances that are obvious to a human. Avoiding biases in AI Experts warn that poorly structured queries can lead to erroneous conclusions. A recent case involves an executive from a company who, when […]

Avoiding Bias in AI

Experts warn that poorly structured queries can lead to erroneous conclusions. A recent case involves an executive from a company who, by providing confidential data without the necessary context, ended up receiving negative and inaccurate recommendations from his AI model. This type of error underscores that it is vital to provide clear and complete information to obtain useful results.

Instead of viewing AI as a magic solution, it is advisable to integrate it within a broader strategy. The strategy should be developed first, which allows for more informed tactical decision-making. Incremental innovations, as opposed to radical changes, can yield better long-term results, allowing for gradual error correction and avoiding hasty decisions based on a biased interpretation of information.

In addition, the importance of training users on how to communicate the necessary context when using AI models is highlighted. Education in this area not only helps optimize results but also prevents excessive dependence on these tools, ensuring that human intervention remains essential in the decision-making process.

With the rapid evolution of technology, taking responsibility for the use of AI is essential to avoid mistakes that could have significant consequences within organizations. In an increasingly AI-driven business environment, understanding and managing context and biases is a duty for all marketing professionals.

OpenAI launches Codex Security: An AI agent to combat vulnerabilities

OpenAI has launched Codex Security, an AI-powered security agent designed to identify, validate, and propose solutions to vulnerabilities in systems. This new service, which is available in preview mode for ChatGPT Pro, Enterprise, Business, and Edu users, will offer free access for one month to its innovative features. Reduction of false positives Codex Security is the evolution of Aardvark, presented in private beta in October 2025, with the aim of helping developers and security teams detect and fix vulnerabilities at scale. During its beta phase, Codex Security has scanned […]

OpenAI has launched Codex Security, an AI-powered security agent designed to identify, validate, and propose solutions to vulnerabilities in systems. This new service, which is available in preview mode for ChatGPT Pro, Enterprise, Business, and Edu users, will offer free access for one month to its innovative features.

Reduction of false positives

Codex Security is the evolution of Aardvark, presented in private beta in October 2025, with the aim of helping developers and security teams detect and fix vulnerabilities at scale. During its beta phase, Codex Security has scanned over 1.2 million commits in various open-source projects, identifying 792 critical findings and 10,561 high-severity findings. Among the detected vulnerabilities are issues in popular projects such as OpenSSH, GnuTLS, and PHP.

The company emphasizes that Codex Security combines the reasoning capabilities of its advanced models with automated validation, which minimizes the risk of false positives and delivers practical solutions. An analysis over time in specific repositories has shown an improvement in service accuracy and a 50% reduction in false positive rates.

The operation of Codex Security is based on three stages: first, it analyzes the structure of the repository to create an editable threat model that documents the system’s exposures. Then, it identifies vulnerabilities based on a real context and validates them in an isolated environment. Finally, it proposes solutions that best align with the system’s behavior, facilitating their review and deployment.

The launch of Codex Security comes at a time when competition in the software security field is increasing, especially after the recent launch of Claude Code Security by Anthropic, another agent that helps scan for vulnerabilities in software codebases.

CrowdStrike reports record revenues amid concerns about AI

CrowdStrike Holdings has reported record revenue in the fourth fiscal quarter, reaching $1.31 billion, which represents a 23% growth compared to the previous year. This figure comes amid growing market anxiety about how the adoption of artificial intelligence could affect the demand for cybersecurity software and services. CrowdStrike’s positioning The company’s annual recurring revenue also experienced a notable growth of 24%, reaching $5.25 billion, a key indicator in the cybersecurity industry. Despite concerns about the […]

CrowdStrike Holdings has reported record revenue in the fiscal fourth quarter, reaching $1.31 billion, which represents a 23% growth compared to the previous year.

This figure is presented in a context of growing anxiety in the market about how the adoption of artificial intelligence could affect the demand for cybersecurity software and services.

The positioning of CrowdStrike

The company’s annual recurring revenue also experienced a remarkable growth of 24%, reaching 5.25 billion, a key indicator in the cybersecurity industry. Despite concerns about the possibility that advancements in AI could render traditional cybersecurity tools obsolete, CrowdStrike has demonstrated its ability to compete in a constantly changing environment.

The CEO, George Kurtz, emphasized in the call with analysts that the evolution of AI is not fully understood, and that many innovations are misinterpreted as the end of existing categories.

Kurtz has pointed out that the AI revolution is dividing software companies into two categories: those with nice technologies, which are vulnerable to market changes, and those that possess critical infrastructure technologies necessary for global continuity.

CrowdStrike positions itself in this last category, arguing that its access to unique data, which combines threat intelligence and incident response experts, strengthens its ability to prevent breaches in real time.

Looking to the future, the company anticipates total revenues of approximately $1.36 billion for the first fiscal quarter and between $5.86 billion to $5.92 billion for fiscal year 2027. This suggests a cautious optimism amid the transformation of the technology landscape influenced by AI. Meanwhile, many technology and cybersecurity companies have experienced declines in their stocks, highlighting concerns in the sector about the potential impact of AI.

AI improves the personalization of campaigns, but many do not achieve results

Despite the growing integration of artificial intelligence in the marketing sector, tangible results remain a cause for concern. According to the latest Jasper report on the state of AI in marketing, 91% of marketing teams use some form of AI, but only 41% can demonstrate an effective return on investment. This mismatch between adoption and effective results suggests that many teams operate tactically, without aligning their efforts with broader business objectives. Many teams still do not know how to act. Additionally, 75% of the companies surveyed by […]

This mismatch between adoption and effective results suggests that many teams operate tactically, without aligning their efforts with broader business objectives.

Many teams still do not know how to act

Similarly, 75% of the companies surveyed by SmarterX and the Marketing AI Institute indicated that they do not have a realistic roadmap for integrating AI in the short term.

As high-maturity organizations achieve a solid ROI, those lacking a clear strategy often find themselves caught in a series of random acts of AI, generating more content but without a clear link to meaningful results.

Despite these challenges, 63% of companies report significant benefits from AI, including the personalization of campaigns that drives engagement metrics and improves conversion rates.

What is expected is a more automated execution of parts of marketing operations under clear rules, which requires a closer integration of workflows and accountability.

With the growing concern about AI governance, successful organizations established clear review and approval processes to foster trust. By focusing efforts on mapping AI use cases to business outcomes, companies can transform AI tools into true business enablers, rather than experimenting with isolated solutions.

Netflix does not back down and doubles down on its investment in AI

Several major brands have faced criticism after using artificial intelligence technology in their advertising campaigns. McDonald’s was forced to withdraw its Christmas ad, while both Plátano de Canarias and Coca-Cola received a wave of disapproval on social media. Despite the criticism, these companies have not issued active responses, which suggests a possible challenge between technological innovation and public perception. Is a boycott from their subscribers coming? In contrast, Netflix has decided to continue investing in artificial intelligence as part of its approach to enhance the experience […]

Several major brands have faced criticism for the use of artificial intelligence technology in their advertising campaigns. McDonald’s was forced to withdraw its Christmas advertisement, while both Plátano de Canarias and Coca-Cola received a wave of disapproval on social media. Despite the criticism, these companies have not issued active responses regarding this, which suggests a possible challenge between technological innovation and public perception.

Is a boycott from its subscribers coming?

In contrast, Netflix has made the decision to continue investing in artificial intelligence as part of its approach to enhance the experience of its subscribers. In a statement, the platform announced that AI will play a key role in planning advertising campaigns and localizing subtitles, suggesting an intention to optimize costs and efficiency. However, this strategy raises concerns about a possible reduction in jobs, as automation could replace traditional human roles.

Despite these changes, Netflix has expressed its opinion that it is unlikely the public will care about the method or technology behind its productions. This statement has been the subject of debate, especially after recent incidents where the use of AI in the dubbing of the animated series ‘Banana Fish’ on Amazon Prime Video also generated controversy. Such experiences suggest the existence of widespread discomfort towards the use of artificial intelligence in creative sectors, which could impact the reputation of brands that choose to adopt these tools.

As the entertainment industry delves deeper into the use of artificial intelligence, the discussion about its impact on production quality and employment remains relevant. In this situation, the next steps of companies like Netflix will be key in determining how this relationship between technology and audience criticism will develop.

The increase in global tensions raises alarm about economic security

In recent weeks, a significant increase in tensions between different nations has been observed, raising concerns about global stability. These conflicts not only affect diplomatic relations but also increase the vulnerability of maritime transport routes and international trade, putting the economic security of several countries at risk. The interconnectedness of modern economies means that any disruption in this delicate system can have ripple effects worldwide. The ethical concerns of AI An additional factor that exacerbates this situation is the rapid development of artificial intelligence technologies […]

In recent weeks, there has been a significant increase in tensions between different nations, raising concerns about global stability. These conflicts not only affect diplomatic relations but also increase the vulnerability of maritime transport routes and international trade, putting the economic security of several countries at risk. The interconnectedness of modern economies means that any disruption in this delicate system can have ripple effects worldwide.

The ethical concerns of AI

An additional factor that exacerbates this situation is the rapid development of artificial intelligence technologies without proper oversight. While AI promises to improve multiple sectors, its uncontrolled growth could bring significant risks, both in cybersecurity and ethics. The lack of regulation in this area could also facilitate the emergence of what is known as shadow AI, artificial intelligence tools operated in secret that are often not audited or supervised, raising serious concerns about their misuse.

At this crossroads, experts suggest the need to implement strategies and measures to mitigate the risks arising from these interrelated factors. Managing exposure becomes a critical imperative, allowing governments and organizations to proactively address threats, whether geopolitical or technological. This includes the creation of more robust security protocols to protect maritime routes, as well as the implementation of regulations that ensure the oversight of artificial intelligence, preventing this technology from becoming an uncontrollable risk.

The challenges are complex, but with coordinated actions we can aspire to greater global stability and security in a world that faces constant changes.

ChatGPT achieves a 76% increase in its performance

OpenAI has announced a notable increase in the performance of its artificial intelligence model, GPT-5.1-Codex-Max, which has reached 76% in capability assessments. This advancement suggests a significant leap in the model’s ability to understand and generate natural language, which could have important implications for various applications, from task automation to content creation. Increase in use in work environments According to data provided by the company, this improvement is evident in a series of tests that evaluate the accuracy, relevance, and creativity of the responses generated by the model. The increase […]

Increase in usage in work environments

According to the data provided by the company, this improvement is evidenced in a series of tests that evaluate the accuracy, relevance, and creativity of the responses generated by the model. The increase in performance highlights OpenAI’s commitment to the continuous development of technologies that optimize human-machine interaction, facilitating richer and more effective experiences for users.

However, along with the enthusiasm for these improvements, OpenAI has also issued warnings about the cybersecurity risks that could arise from the use of its technology. The company emphasizes the need to be cautious about the potential misuse of artificial intelligence, which could lead to the generation of misinformation or the creation of misleading content, thus posing a challenge for both developers and users of this advanced technology.

These developments coincide with a growing interest in the tech sector for the use of artificial intelligence in the business and creative fields. Lthe possibility that GPT-5.1-Codex-Max could influence the way content is produced and consumed is undeniable, but it also requires a critical analysis of how to ensure that these tools are used ethically and responsibly.

McDonald's backtracks and withdraws a Christmas ad generated by AI

McDonald’s has decided to withdraw a Christmas advertisement generated by artificial intelligence after receiving a strong negative reaction online. The ad, launched on McDonald’s YouTube channel in the Netherlands, sparked a flood of criticism that led the company to reconsider its approach. The company told BBC News that this experience was an important learning opportunity about the effective use of AI in its advertising strategy. Public opinion and its positioning on AI This is not an isolated case, as major brands like Coca-Cola are also experimenting with AI in their […]

McDonald’s has decided to withdraw a Christmas advertisement generated by artificial intelligence after receiving a strong negative reaction online. The ad, launched on McDonald’s YouTube channel in the Netherlands, sparked a flood of criticism that led the company to reconsider its approach. The company told BBC News that this experience was an important learning opportunity about the effective use of AI in its advertising strategy.

Public Opinion and Its Positioning on AI

This is not an isolated case, as big brands like Coca-Cola are also experimenting with AI in their advertising campaigns. Despite receiving mixed reactions to its first AI-generated advertisement, Coca-Cola chose to launch a second version during the holiday season. This suggests that, despite the criticism, companies are willing to move forward with this new technology in an effort to adapt and attract a broader audience.

The use of artificial intelligence for ad creation is constantly increasing, as this tool is fundamentally transforming the advertising industry. Brands use it for various reasons, including efficiency in content production and the ability to personalize ads more effectively. However, consumer sentiment is divided; despite AI becoming a norm for advertisers, many consumers are still adapting to this trend.

This episode with McDonald’s may be an indication that, although AI offers interesting opportunities, public acceptance will not always occur. Brands must carefully consider how they apply these technologies to avoid adverse reactions and foster a positive dialogue with their audiences.

James Cameron is completely against AI-generated actors

The growing incursion of Artificial Intelligence in cinema and television is generating significant debate in Hollywood, especially regarding the creation of actors and actresses generated by this technology. This trend, which seems to excite some, has raised concerns among respected figures in the industry, such as director James Cameron. Creativity vs algorithms Cameron has expressed his strong disagreement with the use of AI to generate performances, stating that this advancement is the complete opposite of what cinematic art represents. During an interview with CBS, the renowned director mentioned: They can invent a […]

The growing incursion of Artificial Intelligence in cinema and television is generating significant debate in Hollywood, especially regarding the creation of actors and actresses generated by this technology. This trend, which seems to excite some, has raised concerns among respected figures in the industry, such as director James Cameron.

Creativity vs algorithms

Cameron has expressed his strong disagreement with the use of AI to generate performances, stating that this advancement is the complete opposite of what cinematic art represents. During an interview with CBS, the renowned director mentioned: They can invent an actor. They can create a performance from scratch with a text as a reference. It’s like, no. That horrifies me. These words reflect his fear of a future where content creation is dominated by algorithms, rather than human creativity.

The filmmaker, known for his work on iconic franchises like ‘Terminator’, has pointed out the possible negative implications of using generative AI, highlighting the dangers he had already anticipated in his stories. Through his work, Cameron has explored the interaction between technology and humanity, warning about the risks that could arise if AI becomes normalized in film production.

The discussion about AI in Hollywood continues to evolve, and while some see its potential as an innovative tool, others, like Cameron, advocate for a deep reflection on its role in the industry. Uncertainty persists over whether these technological innovations will be seen as an advancement or as a threat to the very essence of the art of cinema. As this technology continues to develop, the film community is expected to make decisions that guide its use towards a more sensible path.

AI is redefining the future of Christmas shopping

Artificial intelligence tools are transforming the consumer shopping experience, although their adoption in this area is still in its early stages. According to a report by VML, 68% of global consumers have used AI tools, but only 2% use them for making purchases. This data suggests significant potential for future adoption, especially in a festive context where purchasing decisions become more complicated. Amanda Bailey, client director at VML, emphasizes that agent commerce will radically change the way sales events like Black Friday unfold. New era […]

Artificial intelligence tools are transforming the shopping experience for consumers, although their adoption in this area is still in its early stages. According to a report by VML, 68% of global consumers have used AI tools, but only 2% use them for making purchases. This data suggests significant potential for future adoption, especially in a festive context where purchasing decisions become complicated. Amanda Bailey, client director at VML, emphasizes that agent commerce will radically change the way sales events like Black Friday unfold.

New era for Black Friday

Bailey claims that consumers are expected to delegate the task of monitoring deals and products to AI agents, which will act as personal assistants. These agents could, for example, inform consumers about products in stock or alert them about relevant sales, allowing users to customize the parameters of their searches, such as their budget or preferences. Delegation is the new convenience, Bailey states, emphasizing that trust in these systems is essential for their full adoption.

Brands are adapting their approach to be easily identified by AI. This involves registering product information in a way that is easily assessable by algorithms, leading to brands being considered by both humans and machines. Algorithmic trust becomes crucial, as agents filter unverified information, impacting the brand’s visibility in digital environments.

With tools like OpenAI’s Pulse and Atlas, this task becomes easier. Bailey suggests that the new proactive notification feature of these tools could revolutionize the way consumers engage with e-commerce, making them more likely to adopt AI in their purchasing decisions. Therefore, the ability of brands to build trust and optimize their online presence will be crucial in this new era of sales.