generación Z - Softonic English

Good news! Generation Z is increasingly going to the movie theaters… unlike the rest of the world

In a context where bad news seems to dominate the cinematic landscape, a recent study by Cinema United has brought a ray of hope: attendance by Generation Z in movie theaters grew by 25% in 2025 compared to the previous year. This trend is reinforced by the interest sparked by titles like A Minecraft Movie, Kimetsu no Yaiba: The Infinite Fortress, and Five Nights at Freddy’s 2, which have managed to connect strongly with this new audience. Young and film-loving The data is encouraging: Generation Z viewers have attended a […]

In a context where bad news seems to dominate the cinematic landscape, a recent study by Cinema United has brought a ray of hope: attendance of Generation Z in movie theaters grew by 25% in 2025 compared to the previous year. This trend is reinforced by the interest sparked by titles such as A Minecraft Movie, Kimetsu no Yaiba: The Infinite Fortress, and Five Nights at Freddy’s 2, which have managed to strongly connect with this new audience.

Young and a movie lover

The data is encouraging: Generation Z viewers attended an average of 6.1 movies in 2025, a significant increase from the 4.9 they watched in 2024. These numbers indicate that 41% of young people attended more than six premieres on the big screen this year, a 10% increase compared to the previous year, suggesting a renewed interest in the cinema experience.

Nevertheless, the film industry continues to face considerable challenges. Despite this growth among Generation Z, cinemas are still dealing with a persistent crisis that began at the start of the pandemic. Although there are major productions that achieve box office success, many blockbusters still flop, raising questions about the long-term viability of these investments.

Michael O’Leary, president and CEO of Cinema United, has emphasized the importance of analyzing the industry comprehensively, noting that an irregular box office can hide other factors that herald a bright future for cinema. Additionally, Cinema United has expressed its opposition to the potential acquisition of Warner by Netflix, arguing that this could pose an unprecedented threat to exhibitors globally, impacting both large chains and independent theaters.

Generation Z is more aware of cryptocurrencies than previous generations

The recent behavior of Generation Z in relation to banking and payments reveals a growing integration of cryptocurrencies into their daily financial habits. This phenomenon has significant implications for traditional banks, which face a critical challenge due to the massive adoption of cryptocurrencies by younger consumers. A generation that makes greater use of cryptocurrencies The data indicates that Generation Z is not only using cryptocurrencies as a form of investment but is also employing them for everyday transactions, raising questions about the role […]

The recent behavior of Generation Z youth regarding banking and payments reveals a growing integration of cryptocurrencies into their daily financial habits. This phenomenon has significant implications for traditional banks, which face a critical challenge due to the massive adoption of cryptocurrencies by younger consumers.

A generation that makes greater use of cryptocurrencies

The data indicates that Generation Z is not only using cryptocurrencies as a form of investment, but they are also employing them for everyday transactions, raising questions about the role that banks will play in this new financial ecosystem. With financial technology (fintech) platforms and other non-traditional alternatives targeting this segment of consumers, banking institutions must adapt or risk falling behind.

To remain relevant and competitive, banks must develop and offer cryptocurrency-related products, such as custody or exchange services, integrating them seamlessly into their core offerings. This transformation is not only essential to meet the demands of the new generation of consumers, but it also presents an opportunity for banking entities to innovate and build new sources of revenue.

A report titled “Mortgage Lending Trends in the U.S. for 2025” details how banks could incorporate cryptocurrencies into lending products, which could redefine the relationship between consumers and their banks. Thus, the financial future could be a tighter convergence between the world of cryptocurrencies and traditional financial services.

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Generation Z is moving away from financial institutions, according to a recent study

A recent study by Intuit Credit Karma reveals that one in four people from Generation Z in the UK has multiple bank accounts, although they only use one regularly. This phenomenon has been exacerbated by the increasing competition among financial institutions, which have made it easier to open accounts in order to attract a younger audience. Less loyalty to banks and more economic need The ease of opening accounts has led many users, including college students, to sign up for multiple services to take advantage of the initial bonuses. A highlighted case […]

A recent study by Intuit Credit Karma reveals that one in four people from Generation Z in the UK has multiple bank accounts, although they only use one regularly. This phenomenon has been exacerbated by the increasing competition among financial institutions, which have made it easier to open accounts in order to attract a younger audience.

Less loyalty in banks and more economic need

The ease of opening accounts has led many users, including university students, to sign up for multiple services to benefit from the initial bonuses. A notable case in Bloomberg describes a student who, by opening dozens of accounts in a year, managed to accumulate £2,800 (approximately US$3,774) just in sign-up bonuses. This type of strategy has successfully prompted banks in the UK to acquire a large base of young customers through attractive incentives such as referral rewards and food delivery services.

However, experts warn that these incentives are just a first step. For financial institutions, the real challenge lies in turning these new customers into primary users after the bonuses have been granted. To achieve this, it is essential for banks to shift their focus from mere acquisition to increasing customer engagement. It is suggested that entities implement parameters requiring users to be active or maintain their accounts for a certain period to qualify for the incentives.

In addition, to encourage regular use of accounts, banks must offer a digital experience that resonates with the interests and needs of Generation Z. This means focusing on features that truly matter to this demographic, ensuring they keep their accounts active beyond the initial attraction of the bonus.

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Generation Z wants to laugh, and this is how the content they consume shows it

A new report titled The Gen Z Audio Report, prepared by Edison Research and SiriusXM Media, has revealed insightful information about the advertising attention habits of Generation Z in the United States. According to the research, nearly half (49%) of young people in this generation are more attracted to ads that make them laugh or that use music they find familiar. This finding underscores the importance of incorporating humor and relevant music into advertising campaigns to capture the attention of this demographic. Music and laughter, their two pillars Advertisers should focus on […]

A new report titled The Gen Z Audio Report, produced by Edison Research and SiriusXM Media, has revealed insightful information about the advertising attention habits of Generation Z in the United States. According to the research, nearly half (49%) of young people in this generation are more attracted to ads that make them laugh or that use music they find familiar. This finding underscores the importance of incorporating humor and relevant music into advertising campaigns to capture the attention of this demographic group.

Music and Laughter, Its Two Pillars

Advertisers should focus on creating content that is not only fun but also reflects the values and authenticity that Generation Z seeks. As noted in the report, the content must be snackable and scroll-stopping, meaning it should be easily consumable, like a snack, and capture their attention. In this context, the strategic use of influencers emerges as a useful tool, but it should not be the only strategy; the content must first establish a genuine connection with the audience.

The research was based on a survey of 2,010 young people aged 13 to 24, conducted online during the fourth quarter of 2024. The diversity of the sample, which included 851 respondents aged 13 to 17 and 1,159 aged 18 to 24, allows for a more accurate representation of current trends within this age group. With this type of data, advertisers have the opportunity to adjust their messages and strategies to resonate more effectively with youth.

With the constant change in the interests and preferences of Generation Z, advertising professionals must quickly adapt to these emerging trends to remain relevant in a competitive market.

Mastercard introduces AI so you can design your own card

Mastercard has launched its new tool called AI Card Design Studio, which allows consumers and small businesses to customize the design of their cards using images generated by artificial intelligence. This initiative marks a significant step in the personalization of financial products, starting with credit card design, reflecting a growing trend towards visual differentiation in the payments sector. Your personalized card thanks to AI Each card design is not just an aesthetic matter; the choice of colors and styles can evoke specific emotional reactions among consumers. For example, cards […]

Your personalized card thanks to AI

Each card design is not just an aesthetic matter; the choice of colors and styles can evoke specific emotional reactions among consumers. For example, blue cards convey trust and serenity, while minimalist designs resonate with the elegant trends favored by Generation Z. The colors gold and black, on the other hand, are often associated with prestige. This ability to influence consumer behavior through design presents itself as a key competitive advantage for companies.

Generation Z, in particular, shows a high interest in customizable products that reflect their values and personal aesthetics. This demographic group increasingly expects options that allow them to express their identity through the tools they use. In this context, Mastercard’s offering could strengthen consumer loyalty by creating a closer emotional bond between the user and their card, similar to how some opt for personalized checks with family photographs.

Although Mastercard is the first payment network to launch these AI-based design tools, the sector is not lagging behind; other competitors are also exploring product customization, which may intensify competition in the future. Mastercard’s move not only aims to attract new customers but also to capitalize on an emerging market that increasingly values individuality and personalization in their financial choices.

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