Burger King, facing a lawsuit over the size of its hamburgers

In the United States (where else) there has already been a complaint against Burger King for inflating the size of its products in advertisements.

To be honest, more than once you’ve gone to a fast-food place and been swayed by the promotional photos, even though you know they won’t look that perfect, they’ll be a mishmash of things, and certainly not nearly as appetizing. It’s happened to everyone. The moment of truth comes when you realize that the Maxi Burger XXL Deluxe BBQ is just a regular-sized burger. But of course, it’s like an unspoken game you have with the company and its marketing. Or is it?

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You have to pay

In the United States (where else), there has already been a lawsuit against Burger King for inflating the size of its products in advertisements. Well, not all of its products, just one in particular: the Whopper, which, according to the lawsuit, is 35% larger in advertising than in the actual burger. And how do they achieve this? By adding ingredients to make it seem more packed and by doubling the size of the meat.

Burger King has responded by saying that it’s well-known that advertising isn’t the same as real life and that it doesn’t have to be “just like the picture.” However, for now, the judge has allowed the lawsuit to proceed on the basis that no company should deceive its customers with advertisements. Ha. Good luck with that. As a defense, the fast-food chain has claimed that the meat used in advertisements is the same as the meat used in any burger, something that, if you’ve ever had a Whopper, you already know is far from the truth.

This isn’t the first time Burger King has found itself in a strange legal situation. In the past, The Burger King, an existing restaurant in Mattoon, Illinois, requested that no Burger King franchise restaurant be located near them. And indeed, there isn’t one within a 32-kilometer radius. Interestingly, the restaurant has a very high rating on Google Maps (4.6 stars), so the decision seems to have been more than justified.

In fact, the issue of sharing the name in Australia led to their restaurants in the country being called Hungry Jack’s. These legal oddities are part of the history of one of the largest fast-food mega-corporations, and it remains to be seen if they can get away with it this time. We’ll have to wait and see (and eat).

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MrBeast’s Burger Empire Faces $100 Million Loss Amidst Ongoing Controversy

Just a week after the first lawsuit, they launched a counter-suit claiming that he has taken advantage of them and is using the fame to get more favorable treatment.

Imagine that you become an overnight successful YouTuber, and you receive thousands of potential contracts. Among all of them, you decide to sign and accept one that promises to release burgers with your name and open a franchise that will make money to bury several people. All good? Now imagine that the monkey’s paw curls a finger: the burgers become a hit, but they are terrible… and on top of that, their actual creators sue you.

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Mr Beast

To summarize the story so far: MrBeast, one of the world’s most followed (and wealthy) YouTubers, teamed up with a company called Virtual Dining Concepts to launch various burger establishments worldwide under the name MrBeast Burgers. The issue arose when the food turned out to be awful (if not inedible), prompting the YouTuber to sue the company, seeking to terminate the contract due to their disregard for product quality.

The plot took a new twist when Virtual Dining Concepts responded, suggesting that fame doesn’t grant the ability to break contracts. The burger locations have thrived across America for two and a half years, and just one week after the initial lawsuit, the company launched a countersuit, alleging that MrBeast had exploited them and leveraged his fame to secure a more favorable deal.

In one of the tweets included in the lawsuit (because we are in that period of the story), MrBeast stated, “If I had the chance to shut it down, I would have done it a long time ago. Sometimes when you’re young, you sign shitty deals,” thereby disrespecting and insulting their quality while they still had an ongoing agreement. Furthermore, an agreement that was set to last until 2024, but MrBeast unilaterally extended indefinitely in 2022. It doesn’t sound good, truth be told.

MrBeast Burgers contends that MrBeast’s tweets, along with his team taking control of the restaurant’s social media accounts, have damaged the company’s reputation, resulted in the loss of customers, and in general, caused them a financial loss in the nine-figure range. That’s a minimum of $100 million, which is the kind of money you might withdraw from an ATM to buy some bread. By the way, without examining the contract, it’s impossible to determine who is in the right. Maybe both parties have valid points. Maybe neither of them. What’s clear for now is that we’ll be avoiding these burgers, just to be safe. You never know.

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Mr Beast’s Unprecedented Move: YouTube Star Files Suit Against His Own Inedible Burgers!

He should add a new test to his somewhat stomachic follies: surviving by eating at one of his fast food chains.

Surely at one time or another you’ve come across a video of Mr. Beast, the youtuber who cures blind people’s eyesight, gives money to the poor and gives away cars in exchange for doing very specific tests, in the style of ‘Dance, dance, damn you’. Stay a long time in a very small circle, survive the tests of ‘The Squid Game’… And, apparently, he should add a new test to his somewhat stomach-churning madness: survive by eating at one of his fast food chains.

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Mr Puagh

It is common for successful content creators to launch their own restaurants. Luisito Comunica, for example, even has one in Spain (Fasfú) and Mr. Beast has a truly global fast food chain with more than 1,000 establishments, 600 of them in the United States. That is nothing. It sells well, its 137 million followers are a captive audience and the food is ric… Well. Not exactly

On December 19, 2020, MrBeast Burger opened its first location in North Carolina and hasn’t stopped expanding. To do so, the youtuber teamed up with the company Virtual Dining Concept to create a menu that was up to the task and, after all, his name. The problem is that for some time now the quality, which was already not very high, has dropped even further.

There are, for example, those who have received only a piece of raw meat between buns and on the Internet they qualify the burgers with adjectives such as “disgusting”, “disgusting” or “inedible”. Of course, the McDonald’s brothers could care less about what people say about them now (they passed away years ago), but Mr. Beast is literally suffering the consequences. That’s why he has decided to sue Virtual Dining Concept. Mr. Beast vs. Mr. Beast’s hamburgers: watch out, Ibai, here’s a fight for the Evening of the Year.

As the trial begins to unfold, Virtual Dining Concept has used the influencer’s example to trick other brands into offering their own low-end restaurant chains. So far Mariah Carey or NASCAR have bitten, and they look like the first of many. Hopefully the movie of this trial very, very soon.

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The Close Call: How the Pineapple Hamburger Almost Became a McDonald’s Staple

None of the strange experiments at the world's most popular burger joint can match the biggest flop in its history. So much so that few have heard of it: the Hula Burger.

Despite being the queen of fast food, McDonald’s has not always been right in the new menus it has proposed to customers. Sure, a piece of breaded chicken is not the same as a lobster sandwich (the horrible McLobster) or eating hot dogs in a place where they don’t look like anything (McHotDog). But none of the bizarre experiments of the world’s most popular burger joint can match the biggest failure in its history. So much so that few have heard of it: the Hula Burger.

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Aberration vs. aberration

Let’s go back to 1961. If you have seen the movie ‘The Founder’ you will know that Ray Kroc, a door-to-door salesman, bought the McDonald’s franchise from its true creators, brothers Richard and Maurice, after seven years of helping them grow the franchise. Thus, this man became the leader of the company and announced that all decisions would have to go through him. In fact, although his techniques were completely unethical, he is the one to whom the restaurant owes its fame.

But not all of his ideas were good, of course: two years after buying McDonald’s, a store in Ohio began to show a noticeable drop in sales. The reason? The Lenten season in a very religious population that, for forty days, could eat virtually none of the menus offered by the franchise. The store’s owner, Lou Groen, was not willing to go bankrupt without a fight, and created his own hamburger, one that still survives to this day.

He took a piece of fish, breaded it and put it between bread and bread: the Filet-o-fish (although still without its iconic name in English) was born. Business picked up and Groen thought it was such a good idea that he tried to take it to the upper echelons. However, when it came time for Kroc to approve it, what he did instead was laugh at him saying “You always come up with a bunch of shit! I don’t want my shops to stink with the smell of fish!”

We are a pineapple

Of course! Who would want to buy a fish fillet between two hamburger buns? That didn’t make any sense! And to prove it, he would duel it out with the new snack he had created: the Hula Burger. The winner would continue on the menu and the other would be eliminated forever. Spoiler: if you don’t see the Hula Burger around, there’s a reason.

Putting pineapple on pizza or not is a fairly common debate on the Internet that usually has no clear solution (the Hawaiian exists for a reason), but this one seems clearer: a cheeseburger in which the meat is replaced by a piece of grilled pineapple. It’s tasty, isn’t it? Of course it doesn’t. Not now, not in 1963. At the store where the test was conducted, 350 people chose the fish fillet, and far, far fewer went for the other aberration.

After the test, Roy Kovac gave up and put the fish fillet on the regular menu, where, to the surprise of many, it remains. In fact, the advertisement in 1965 named it “The fish that catches you people”. It is true that in Spain it is not popular, in the world 300 million are bought throughout the year, so there must be something in the water -or, rather, in the fish burger- when they bless it.