Tag: lgtb

Does your brand not carry the rainbow this year during Pride? Congratulations, you just lost credibility

Bad times are running for believing in the progress of humanity. This year, Pride Month has shown a marked decrease in advertising spending and corporate commitment to the LGBTQ+ community. According to an analysis by Buzzoole, investment in content related to diversity and inclusion fell by 21% compared to the previous year. During the first two weeks of June, the decline was even more pronounced, reaching 43% compared to 2024. The “L” stands for “Less Pride” Companies seem to be responding to a changing political environment (to put it mildly). A study […]

Bad times are running for believing in the progress of humanity. This year, Pride Month has shown a marked decrease in advertising spending and corporate commitment to the LGBTQ+ community. According to an analysis by Buzzoole, investment in content related to diversity and inclusion fell by 21% compared to the previous year. During the first two weeks of June, the decline was even more pronounced, reaching 43% compared to 2024.

The “L” is for “Less Pride”

Companies seem to be responding to a changing political environment (to put it mildly). A recent study by Gravity Research revealed that 61% of executives surveyed adjusted their marketing strategies based on the actions of the Trump administration. This connection between politics and marketing has generated distrust among consumers, including both liberals and conservatives, who disapprove of positions they consider inauthentic.

68% of LGBTQ+ adults expressed that they believe marketing during Pride primarily has profit motives. This perception translates into a high level of willingness to boycott brands that retract their support; 80% of the LGBTQ+ community is willing to take this action. This phenomenon has been reflected in the case of Bud Light, whose sponsorship of trans influencer Dylan Mulvaney generated a notable boycott that drastically affected its sales, marking a shift in consumption dynamics.

Additionally, the decline in brand visibility during Pride Month has been corroborated by recent data, which indicates that the number of brands that posted Pride-related hashtags on Facebook plummeted by more than 50% compared to the previous year. This setback suggests that acting inconsistently on socially important issues can be detrimental not only in the realm of activism but also in the general consumer perception of those brands.

The gay bird from Angry Birds turns out to be just an ally (and fans didn’t like it at all)

Since the beginning of the characters’ representations beyond the original games, Chuck, the yellow bird, has been portrayed as a gay or, at least, bisexual character.

You may have finished reading the headline thinking “But wasn’t Angry Birds that game where you throw birds with a slingshot at pigs?”. Since 2009, the saga has evolved a lot: it has already released 29 games, numerous comics, TV series, two movies, and even a crossover with ‘Transformers’. The fan base is wide, and Rovio should know what that means: don’t mess with the canon or you will suffer the consequences.

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Aliados enojados

Since the beginning of the representations of the characters beyond the original games, Chuck, the yellow bird, has been portrayed as a gay character or, at least, bisexual. For example, in ‘Angry Birds: The Movie’ he appeared fantasizing about another male character and in ‘Angry Birds Toons’, when the pigs lock him and Red up to “lay an egg”, he turns red and doesn’t seem particularly bothered about it.

It is the closest thing to an LGBT icon that ‘Angry Birds’ is going to have, and that is why it has been chosen by the game’s Twitter account to represent Pride month. Along with the text “Pride is not confined to just one month”, Chuck appears in front of a flag. Specifically, the heterosexual ally flag (black and white with a multicolored A in the center). As you can imagine, fans have not taken it well.

In fact, they have started posting images of Chuck but with the LGBT flag in the background or kissing Red, taking the opportunity to criticize the team. “He’s the straight friend who swears he’s straight but constantly does the gayest things possible”, said one Twitter user. “There’s no way Chuck isn’t pansexual, come on”, commented another.

There is currently no rectification: the creators only said that the interactions of the characters in the series and movies were not necessarily canon, but there are enough indications to say that, indeed, that flag should be changed. Justice for Chuck!

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