In a recent meeting during the fifth edition of Iberseries & Platino Industria, Bibiana González, head of unscripted content at HBO Max Spain, presented her strategy for programming local documentaries. Addressing an audience mostly composed of industry producers, González emphasized the need for content proposals to have the potential to generate national debate.
Their big bet for the future lies in documentaries
González explained that one of the key objectives is to offer a selection of documentaries that not only entertain but also provoke reflection and discussion on issues relevant to society. This approach aims to differentiate HBO Max in an increasingly competitive media landscape, where the quality of narratives is essential to attract viewers.
In addition, the possibility of developing longer series or documentaries is being evaluated as part of the new programming. This initiative could facilitate a deeper exploration of the proposed topics, allowing for a greater connection with the audience by addressing current issues in a more extensive and detailed manner.
The presentation by González was well received by the attendees, who saw it as an opportunity for local creators to collaborate in the production of meaningful content. HBO Max’s intention is to position itself not only as a space for entertainment but also as a catalyst for important conversations within Spanish culture.
As the entertainment industry evolves, HBO Max’s proposal under González’s direction could pave an interesting path for the creation of documentaries in Spain and the potential they have to resonate with a broader audience.
