According to a recent survey by the Interactive Advertising Bureau, 42% of marketers believe that audience personalization is the most relevant use of generative artificial intelligence to produce multiple versions of video ads. This trend reflects a significant shift in how brands are adapting their advertising strategies to connect more effectively with their specific audiences.
Another tool for marketing
The survey, which took place between February 17 and March 7, 2025, involved 368 professionals from agencies and marketing in the United States, all of whom had an annual advertising spend of over one million dollars in 2024. The results underscore the growing importance of personalization in digital advertising, where brands seek not only to capture consumer attention but also to provide content that personally resonates with each individual.
The graph presented in the survey indicates that marketers can use AI-driven video personalization to generate more specific content tailored to their target audience. This segmentation capability represents a key opportunity for companies looking to maximize their return on investment in digital advertising, as spending on video ads continues to rise.
Estimates of the size of the digital video advertising market and its growth rate are based on advertising revenue data and quantitative surveys that provide census-level coverage of advertising spending in the U.S. With the rise of artificial intelligence in content generation, marketers are expected to continue innovating and optimizing their approach to creating ads that respond to the changing needs and desires of consumers.
