Tag: IA generativa

At Valve, they are interested in the possible uses of AI to develop games

Artificial intelligence (AI) has emerged as a topic of interest in video game creation, focusing on its potential to enhance narrative and character reactions. However, this technology is not expected to replace human creative writing, as noted by Erik Wolpaw, a renowned developer at Valve. In recent statements, Wolpaw has pointed out that although he has been experimenting with AI, these efforts are independent and not part of the company’s official policies. Valve wants to test AI In a discussion on the MinnMax channel, Wolpaw emphasized that AI, while […]

Artificial intelligence (AI) has emerged as a topic of interest in video game creation, focusing on its potential to enhance storytelling and character reactions. However, it is not expected that this technology will replace human creative writing, as indicated by Erik Wolpaw, a renowned developer at Valve. In recent statements, Wolpaw has noted that although he has been experimenting with AI, these efforts are independent and are not part of the company’s official policies.

Valve wants to test AI

In a discussion on the MinnMax channel, Wolpaw emphasized that AI, while it can be useful for generating quick responses from non-playable characters (NPCs) based on player interactions, is still far from matching the quality of human writing. “Right now, I’m not worried that AI will replace creative writing because it’s pretty bad at it,” he stated, underscoring that the technology needs more development before being considered serious for screenwriting.

Wolpaw’s vision focuses on AI as a tool that could enrich the gaming experience, encouraging NPCs to react more dynamically during gameplay, as seen in examples of social chaos in titles like Grand Theft Auto. However, his experiments are still in their early stages and have not been implemented in any official Valve project.

At the same time, the gaming community has reacted mixedly to the use of generative AI in video games. While some have expressed rejection, a recent report suggests that most remain neutral on the matter. As large companies like Electronic Arts and Square Enix explore AI as a tool to reduce costs, Wolpaw maintains a clear stance: the use of technology should focus on enhancing the player experience, not on cutting expenses.

Steam DOWNLOAD

For the first time in years, there will be no conferences on blockchain and NFTs at the GDC

The Game Developers Conference (GDC) 2026, held in San Francisco, has shown a notable shift in industry trends compared to previous years. Unlike GDC 2023, which was marked by multiple sessions and announcements related to blockchain and NFTs, this year has seen a drastic reduction in their presence

The Game Developers Conference (GDC) 2026, held in San Francisco, has shown a notable shift in industry trends compared to previous years. Unlike GDC 2023, which was marked by multiple sessions and announcements related to blockchain and NFTs, this year has seen a drastic reduction in their presence.

In fact, the only reference to this topic has been a talk about “digital wallets” and a banner from a blockchain company at the event space.

But there will be a lot of AI

In contrast, generative artificial intelligence occupies a prominent place at GDC 2026, with multiple talks and presentations focused on its impact on video game development.Titans of technology like Nvidia and Google are present, and conferences such as “Experiencing AI-Powered Assistants in Games” and “AI Trends Today and Opportunities for Tomorrow” have been scheduled.

However, it is important to note that most industry professionals have a negative perception of its effect on the industry: 52% of respondents believe that generative artificial intelligence is having a negative impact, while only 7% think otherwise.

The conversations in the hallways reflect a strong discontent, with several professionals expressing their rejection of the use of this technology. A game design supervisor in the UK even commented: “I would rather leave the industry than use generative AI.”

Despite this discouraging outlook, some AI-based game developers are seeking to change the narrative, proposing that language models can serve the authorial narrative in a way that resonates with players.

Meanwhile, although blockchain is no longer the predominant trend at GDC, companies like Sony and CCP continue to explore its potential in the gaming world, researching new ways to integrate it into their interactive experiences.

Steam DOWNLOAD

Former Rare developer is blunt about Expedition 33: using AI instead of paying people shows they are a bunch of lazy people

The recent controversy surrounding the video game Expedition 33 has sparked a broad debate about the use of artificial intelligence in the video game development industry. Sandfall Interactive, the developer behind the successful JRPG, admitted to having used generative AI technology to create some temporary textures, which were removed five days after the game’s release. This decision triggered the revocation of the ‘Game of the Year’ award at the Indie Game Awards, which has generated significant reactions in the developer community. A criticism that will not sit well among fans Chris Seavor, former developer at Rare, […]

The recent controversy surrounding the video game Expedition 33 has sparked a broad debate about the use of artificial intelligence in the video game development industry. Sandfall Interactive, the developer behind the successful JRPG, admitted to having used generative AI technology to create some temporary textures, which were removed five days after the game’s release. This decision triggered the revocation of the ‘Game of the Year’ award at the Indie Game Awards, which has generated significant reactions in the developer community.

A criticism that will not sit well with fans

Chris Seavor, former developer at Rare, expressed his discontent on Bluesky, suggesting that using AI in this way shows a lack of effort on the part of developers. “Don’t be lazy and pay for your work,” emphasized Seavor, although he also admitted that the use of AI in development may be more common than one might think. For her part, independent developer PeachyAenne highlighted the importance of unity within the community when addressing these critical issues.

The controversy has also highlighted a division in the community regarding the use of AI. Daniel Vávra, writer of Kingdom Come: Deliverance 2, defended the implementation of AI, arguing that it can facilitate the creation of high-quality games with smaller teams, similar to the work dynamics of past eras. However, other developers, including former members of teams behind titles like Baldur’s Gate 3, criticized the lack of transparency from some companies, insisting on the need to respect the work of employees.

This debate highlights the complexity of integrating artificial intelligence into creative processes and raises questions about ethics in video game production, as the industry continues to evolve constantly.

Steam DOWNLOAD

Sony presents a patent to change video games in real time… and that is concerning

Sony has presented a patent that could transform the way digital content is consumed, titled “automatic and personalized editing of video content using artificial intelligence.” This technology allows for real-time modification of offensive content in video games and movies, using methods such as deepfake, blurring, or removal of sections. Users will be able to create custom filters to censor what they consider inappropriate. Censorship or adaptation? Among the possible uses of this innovation is parental control. For example, if there is offensive language in a video game, parents could activate this system to silence it or […]

Sony has presented a patent that could transform the way digital content is consumed, titled “automatic and personalized editing of video content using artificial intelligence.” This technology allows for real-time modification of offensive content in video games and movies, using methods such as deepfake, blurring, or removal of sections. Users will be able to create custom filters to censor what they consider inappropriate.

Censorship or adaptation?

Among the possible uses of this innovation is parental control. For example, if a video game contains offensive language, parents could activate this system to mute or alter it, thus ensuring a more appropriate experience for minors. However, this type of technology would not be exclusive to parents, but would also allow any user to adapt the content to their own preferences, from avoiding situations that they find uncomfortable to omitting elements they consider offensive.

The introduction of an automated censorship system has raised concerns about its impact on the artistic experience of video games. Many experts argue that, in titles like The Last of Us Part 2, censorship could alter the original message of the game, as certain moments of violence are essential for understanding its narrative. The possibility of suppressing content could lead to significantly different and less impactful gaming experiences.

Despite the patent presentation, it is important to highlight that this does not guarantee its immediate implementation in future Sony products. Historically, the company has registered innovations that never made it to market, suggesting that this patent could simply be a way to protect exploitation rights without clear intentions for upcoming development.

PlayStation App DOWNLOAD

Larian Studios will hold an AMA to clarify their stance on AI early in the year

Recently, Larian Studios and its CEO, Swen Vincke, have been involved in a significant controversy following comments about the use of generative AI tools in the company. During an interview with Bloomberg, Vincke discussed how Larian developers are exploring these technologies, but his clarification that they would not be used for in-game content, such as art or writing, was not enough to contain the strong backlash from fans. This negative reaction has intensified as fans fear the possible impact of AI on the studio’s creative processes. Not the […]

Recently, Larian Studios and its CEO, Swen Vincke, have been embroiled in significant controversy following comments about the use of generative AI tools in the company. During an interview with Bloomberg, Vincke discussed how Larian’s developers are exploring these technologies, but his clarification that they would not be used for in-game content, such as art or writing, was not enough to quell the strong backlash from fans. This negative reaction has intensified as fans fear the potential impact of AI on the studio’s creative processes.

They don’t use it, but yes, they will clarify it

In an attempt to address this situation, Vincke announced that Larian will hold an AMA (Ask Me Anything) session in the new year. This initiative will allow players to ask questions about the development of the new project, Divinity, and gain more information about the use of AI within the studio. In his statement, Vincke emphasized that Larian’s focus is on empowering developers and improving the efficiency of their work, being responsible in the evaluation of new technologies.

This episode is a stark contrast to the recognition Vincke received last year for his speech at The Game Awards, where he openly criticized the failures of the video game industry. Despite the uncertainty about whether the AMA will change fans’ opinions, it is expected to add nuance to the conversation about the use of AI in video game development.

The announcement of the AMA has generated expectations, although there are also concerns about the impact that AI could have on the creative process and the quality of the content. The date of the AMA will be announced in the new year, and many hope it will serve as a bridge to restore trust between Larian Studios and its followers.

Steam DOWNLOAD

James Cameron says he will not use AI for Avatar because he considers it "an existential threat"

James Cameron has reaffirmed his stance against the use of generative artificial intelligence in the creation of his films, particularly in the Avatar saga. During a recent interview, the acclaimed director emphasized that his team does not use this technology in their films and that their focus remains centered on human acting. “We honor and celebrate actors. We do not replace them,” Cameron stated, underscoring that Hollywood will self-regulate in this regard. He already spoke about it in Terminator. However, Cameron also expressed his deep concern about artificial intelligence in a broader context, describing it as a […]

James Cameron has reaffirmed his stance against the use of generative artificial intelligence in the creation of his films, particularly in the Avatar saga. During a recent interview, the acclaimed director emphasized that his team does not use this technology in their films and that their focus remains centered on human performance. “We honor and celebrate actors. We do not replace them,” Cameron stated, underscoring that Hollywood will self-regulate in this regard.

He already talked about it in Terminator

However, Cameron also expressed his deep concern about artificial intelligence in a broader context, describing it as an “existential threat”. This concern dates back to the Terminator franchise, where an AI system known as Skynet takes over the world. Addressing the “Skynet Problem,” Cameron questioned who decides what is ‘good’ for humanity. “We can’t agree on anything,” he said, pointing out the moral and ethical dilemma posed by the advancement of AI.

Despite these concerns, Cameron has noticed that the tech industry is starting to talk about these realities, although this transformation may be happening too quickly. “They are throwing billions at it,” he warned. However, he expressed optimism that the film community will seek ways to coexist with technology without sacrificing the essence of art.

The next installment of the saga, Avatar: Fire and Ash, will premiere on December 19, generating high expectations among fans. As the conversation about AI continues to evolve, followers are wondering how these tensions will influence the future of cinema and human creativity.

Max DOWNLOAD

EA is in trouble: its own employees openly disdain the company's new AI-focused approach

The situation at Electronic Arts (EA) is complicated by the news that the company is in the process of being acquired by the Public Investment Fund of Saudi Arabia, pending approval from international bodies. This potential purchase has led EA to intensively integrate artificial intelligence into its operations, a decision that, according to sources within the company, is generating significant challenges in day-to-day work. EA employees say no to AI EA employees have expressed their frustration in trying to adapt the artificial intelligence tools […]

The situation at Electronic Arts (EA) is complicated with the news that the company is in the process of being acquired by the Public Investment Fund of Saudi Arabia, pending approval from international bodies. This potential purchase has led EA to intensively integrate artificial intelligence into its operations, a decision that, according to sources within the company, is generating significant challenges in day-to-day work.

EA employees say no to AI

EA employees have expressed their frustration in trying to adapt artificial intelligence tools to their tasks. Anonymous reports suggest that the automation of processes, such as code creation and conceptual art, has led to producing faulty results, forcing workers to manually correct errors. This lack of effectiveness is causing delays in delivery deadlines and a tense work environment.

Moreover, fears about the possible reduction of jobs have intensified. Designers and artists fear that by using AI to replicate their work, their necessity in the future may be compromised. A former employee of Respawn stated that some of the recent layoffs could be attributed to the increasing automation of tasks that were previously performed by humans.

EA has implemented mandatory courses on the use of AI, urging its employees to treat these tools as ‘partners’ in their daily work, reflecting a growing dependence on technology. According to the Game Developers Conference, 52% of video game developers are already using generative AI tools.

However, the company has also acknowledged in its annual report that the use of AI can carry social and ethical risks. EA warns that it must be handled carefully to avoid potential reputational damage and loss of trust from consumers. Given the current environment, the fusion of human creativity and automation is more critical than ever.

Steam DOWNLOAD

If you work with generative AI, one of the most successful studies of the last decade doesn't want to know anything about you

Pocketpair Publishing, a prominent studio in the world of video games, has made the firm decision not to implement generative artificial intelligence in its projects. This approach, advocated by its director, John Buckley, highlights the studio’s commitment to creativity and human work in the face of technological trends that are gaining ground in the industry. In this sense, Pocketpair distances itself from the growing practice of using generative AI, an option they have considered harmful to the future of the sector. At Pocketpair, they draw the red lines on AI In 2024, Pocketpair faced accusations of using generative AI in […]

Pocketpair Publishing, a prominent studio in the world of video games, has made the firm decision not to implement generative artificial intelligence in its projects. This approach, advocated by its director, John Buckley, highlights the studio’s commitment to creativity and human work in the face of technological trends that are gaining ground in the industry. In this regard, Pocketpair distances itself from the growing practice of using generative AI, an option they have deemed harmful to the future of the sector.

At Pocketpair, they set the red lines in AI

In 2024, Pocketpair faced accusations of using generative AI in its title Palworld, which were quickly denied. The studio defended its use of traditional development methods and chose not to fuel the debate on social media regarding these accusations. According to Buckley, this experience has shaped the philosophy of its new publishing division, which will focus exclusively on projects that do not use generative artificial intelligence, positioning itself as an ally of creative authenticity.

Pocketpair’s decision is reflected in its selectivity in choosing which games to invest in. Buckley emphasizes that the publishing division will only support projects that do not rely on AI, acknowledging the challenges that this technology is expected to bring to the sector. “In the coming years, we are going to enter a strange era, where there will be an increase in low-quality AI-generated games,” he explained, echoing the concerns that many developers have expressed about the potential of AI to degrade the quality standard in the market, particularly on platforms like Steam.

Thus, Pocketpair stands as a voice against excessive automation in video game creation, highlighting the importance of the human touch in an industry that, although constantly evolving, must not lose its creative essence.

Palworld DOWNLOAD

Nintendo denies lobbying against one of the most promising technologies of the present time

Nintendo has strongly denied claims that it is lobbying against generative artificial intelligence with the Japanese government. Through a post on Twitter, the company stated: “Contrary to recent discussions on the internet, Nintendo has not had contact with the Japanese government regarding generative AI. Regardless of the involvement of generative AI, we will continue to take necessary measures against the infringement of our intellectual property rights.” Nintendo says it is not confronting AI The controversy arose from a claim by Japanese House of Representatives member Satoshi Asano, who […]

Nintendo has strongly denied claims that it is lobbying against generative artificial intelligence with the Japanese government. Through a post on Twitter, the company stated: “Contrary to recent discussions on the internet, Nintendo has not had contact with the Japanese government regarding generative AI. Regardless of the involvement of generative AI, we will continue to take necessary measures against the infringement of our intellectual property rights.”

Nintendo says it is not confronting AI

The controversy arose from a statement by Japanese House of Representatives member Satoshi Asano, who had made a post suggesting that Nintendo was involved in lobbying activities to oppose the use of generative AI. However, after Nintendo denied these accusations, Asano offered a formal apology, acknowledging that he had not properly verified the facts.

The incident coincides with a delicate moment for OpenAI, whose new video generation platform, Sora 2, has been criticized for creating content that included copyrighted material from Nintendo, Pokémon, and other iconic franchises. One of the generated videos even showed a character resembling Sam Altman, CEO of OpenAI, commenting: “I hope Nintendo doesn’t sue us,” while photorealistic Pokémon ran in the background. This situation has led OpenAI to reconsider its policies regarding the use of copyrighted material.

While Nintendo is known for being very protective of its intellectual property, the company’s stance on generative AI is still not entirely clear. Although its president, Shuntaro Furukawa, has previously expressed concerns about rights protection, he has also stated that the company is open to leveraging technological developments. Nintendo is considering keeping the door open to generative AI, following the growing trend in the video game industry in Japan, where more than half of the companies in the sector already employ this technology in some way.

Nintendo Switch Online DOWNLOAD

Generative AI is making its way into marketing departments

According to a recent survey by the Interactive Advertising Bureau, 42% of marketers believe that audience personalization is the most relevant use of generative artificial intelligence for producing multiple versions of video ads. This trend reflects a significant shift in how brands are adapting their advertising strategies to connect more effectively with their specific audiences. One more tool for marketing The survey, conducted between February 17 and March 7, 2025, involved 368 agency and marketing professionals in the United States, all of them […]

According to a recent survey by the Interactive Advertising Bureau, 42% of marketers believe that audience personalization is the most relevant use of generative artificial intelligence to produce multiple versions of video ads. This trend reflects a significant shift in how brands are adapting their advertising strategies to connect more effectively with their specific audiences.

Another tool for marketing

The survey, which took place between February 17 and March 7, 2025, involved 368 professionals from agencies and marketing in the United States, all of whom had an annual advertising spend of over one million dollars in 2024. The results underscore the growing importance of personalization in digital advertising, where brands seek not only to capture consumer attention but also to provide content that personally resonates with each individual.

The graph presented in the survey indicates that marketers can use AI-driven video personalization to generate more specific content tailored to their target audience. This segmentation capability represents a key opportunity for companies looking to maximize their return on investment in digital advertising, as spending on video ads continues to rise.

Estimates of the size of the digital video advertising market and its growth rate are based on advertising revenue data and quantitative surveys that provide census-level coverage of advertising spending in the U.S. With the rise of artificial intelligence in content generation, marketers are expected to continue innovating and optimizing their approach to creating ads that respond to the changing needs and desires of consumers.

ChatGPT DOWNLOAD