The arrival of Call of Duty on mobile devices in 2019 surprised many, marking the expansion of historic franchises from consoles and PC to iOS and Android. However, not all of Activision’s initiatives have had the same success. While Call of Duty Mobile establishes itself as a titan in the market, Warzone Mobile faces its closure after a brief and mediocre stint on mobile platforms.
A single Call of Duty for mobile
Warzone Mobile was officially removed from Google Play and the App Store on May 18, 2024, after Activision acknowledged that the game “did not meet our expectations for mobile players.” Despite having accumulated over 45 million pre-registrations before its launch, the game’s performance was disappointing, generating approximately 17 million dollars since its release, a figure that pales in comparison to the more than 3 billion dollars that CoD Mobile had accumulated by mid-2023.
Call of Duty Mobile, launched in 2019, has been a winning bet for Activision, reaching over one billion downloads by November 2024. This success is largely due to its varied offering of game modes, its frantic pace, and regular updates that have kept an active and engaged player base.
Despite the failure of Warzone Mobile, Microsoft’s ambitions in the mobile market, following the acquisition of Activision Blizzard, remain strong. The company believes that this sector is key to expanding its franchises in areas where the dominance of PC and consoles is limited. Meanwhile, Call of Duty Mobile continues to lead the mobile gaming market, setting the course and showing who really rules in this competitive landscape.
