Samsung recently unveiled its Galaxy S25 series, as well as the new Z Fold 7, Z Flip 7, and Galaxy Watch 8, during its Unpacked event. The company emphasized the enhanced artificial intelligence capabilities as a core value of its new devices. These improvements include, among other things, the ability to edit photos and videos directly on the device, thanks to its Galaxy AI technology.
Everything improved through AI
One of the most relevant news from the event was the adoption of Google Gemini as the default voice assistant on all Samsung and Google devices, replacing Bixby. This not only marks a significant turn in the voice assistant ecosystem, but positions Gemini to become one of the most popular AIs in smartphones and wearable devices, which could significantly boost Google’s dominance in the market.
According to data from IDC, Samsung is currently the leader in smartphone sales and holds 20% of the global market. This wide reach provides Google with a considerable opportunity to better integrate Gemini into users’ daily use, even beyond its own line of Pixel phones.
With AI intensifying as a new battleground in the smartphone industry, Gemini is expected to provide enormous volumes of user training data to Google, as well as a potential increase in revenue from AI subscriptions. In an increasingly AI-centered mobile world, advertisers are anticipated to reconfigure their brand strategies and campaigns to align with voice-activated experiences and contextual screens.
Additionally, it is rumored that this integration will further deepen the relationship between Google and Samsung, which could translate into additional advancements for the AI-driven mobile device environment.
