Now, months after that fight, Universal Music Group has signed a “multidimensional” agreement with TikTok by which its roster of artists – including Taylor Swift, Drake, and Olivia Rodrigo – will return to the platform’s over one billion users.
If you remember the case well, Universal Music Group started removing its music from TikTok on February 1, when the old contract expired.
TikTok agrees to fight against AI in the music world
In particular, the agreement will address the concerns that UMG and its artists have with generative AI. “TikTok and UMG will work together to ensure that the development of AI in the music industry protects the human art and the economy that flows to those artists and composers,” reads a press release announcing the agreement.
“TikTok also commits to working with UMG to remove unauthorized AI-generated music from the platform, as well as tools to improve attribution for artists and composers,” they explain.
“We are delighted to welcome UMG and UMPG back to TikTok,” said Ole Obermann, TikTok’s Global Head of Music Business Development. “In particular, we will work together to ensure that AI tools are developed responsibly to enable a new era of musical creativity and fan engagement, while also protecting human creativity.”
The agreement also includes “new monetization opportunities” that arise from TikTok’s growing e-commerce capabilities.
TikTok also commits to continue creating tools to help artists better leverage the platform in areas such as analytics and integrated ticket sales.
Finally, companies claim that they are working quickly to bring artists back to the platform. Every minute counts.
Author: Chema Carvajal Sarabia
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