Xbox is pampering the launch of Starfield a lot, to the point of putting advertising on the court of the New York Liberty, women NBA team
The NBA is full of stars. People with a lot of money, a lot of fame, and whose presence is culturally gigantic. That’s why it’s surprising that none of them has yet dared to go into space. Even if it is a short trip, for tourism, as other eccentric millionaires have done, whose fortunes we don’t know where they come from. Perhaps the latter is why they have not done so. Because they have their feet on the ground, regardless. But somehow, Microsoft has made sure that, in their own way, they will be able to touch the stars.
Although perhaps not widely known, Xbox has a long-standing partnership with the New York Liberty, the New York women’s basketball team, with whom they do promotions. For the release of Starfield, they have decided to do something very original: add the game’s rainbow-style symbol on both ends of the court.
Although this action will only last two games, the one they had against the Los Angeles Sparks on the 7th and the one they would have against the Washington Mystics on September 10, this is not the only joint advertising action they have done. Already last year, in August 2022, they customized the court with Xbox colors and symbols in another cross-promotion. Something that seems to be working well for them.
Or so it is implied from the statements of Keia Clarke, the CEO of the New York Liberty. “This partnership comes to life during a historic time for both parties, with Bethesda Studios launching its biggest video game in a decade, and the New York Liberty having their best season in franchise history,” said the team’s CEO.
Starfield was published on September 6 for Xbox Series.
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