This is how Google has managed to incorporate its AI into the 2024 Olympic Games in Paris

Google has been named the official sponsor of artificial intelligence for the United States team, and when the broadcast of the 2024 Olympic Games begins on July 26, they will remind you of it frequently. When you spend several hundred million dollars sponsoring an event, you want people to know about it.

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The broadcast will include 3D views of Google Maps of places like Versailles, the Roland Garros stadium, and the Aquatic Center, as well as information about the events that will take place at each location.

The images come from the immersive views added to Google Maps in recent years, which represent certain places and points of interest with photorealistic models.

How Google has integrated its AI into the Paris Olympics

As part of the agreement to promote Google’s artificial intelligence, Gemini, and other Google artificial intelligence tools, the announcers and commentators will present Google Search artificial intelligence summaries in the broadcast segments, attempting to answer questions about the Olympic and Paralympic Games.

Between this and the AI-generated recaps by Al Michaels, we hope everything goes better than the last time we asked Google how to make a pizza, since glue and screws are not very digestible.

In addition, comedian Leslie Jones will ask Gemini to help her learn a new sport, among other scheduled activities, while five Olympic and Paralympic athletes will appear in ‘social videos and nighttime promotions’ using Gemini, Google Lens, Circle to Search, and Google Maps Immersive View to explore Paris.

Author: Chema Carvajal Sarabia

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