Tinder has brought back a classic feature called Blind Date, which pairs its members without letting them see each other’s profile and photos yet. Instead, it offers them a chance to interact and chat first so they can gauge interest and compatibility.
When it comes to the online dating scene, Tinder is one of, if not, the most popular apps in the market today. By the end of 2021, it had nearly 10 million subscribers using its services. While there have been many competing services through the years, none has yet to match the level of brand recognition and standing it has.
Blind Date joins its Fast Chat line-up of features that provide other in-app experiences like Hot Takes and Swipe Night. The way it works is that Tinder will pair its members based on what they have in common and have them start chatting from there. To help break the ice, it also offers answer prompts and mini-games to help make the interaction less awkward.
If both participants decide to match, only then will they be able to see each other’s profiles and photos. Tinder says this experience reflects the modern dating habits of the Gen Z group, who value authenticity—while also tapping into their 90’s nostalgia with a callback to dating in a pre-smartphone world.
Let’s face it, dating is hard. Online dating has made the endeavor more accessible, but it has also made it less involved and intentional. This Blind Date feature is a step in the right direction for Tinder and is a move that, hopefully, will bring more people closer together.
Author: Dave Warren Hans Co
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