The X platform has published an annual summary highlighting the most significant interactions and trends of its users during 2025.
This report provides a comprehensive overview of user behavior, although it is important to note that this data does not necessarily reflect the average behavior of the global population.
Among the most notable findings, 12.4 million posts were recorded about the popular series ‘Stranger Things’, highlighting its cultural impact. Additionally, the Premier League captured users’ attention with nearly 600 million mentions, confirming its relevance in the sports arena. In the music field, Justin Bieber and Stray Kids ranked among the most mentioned artists, with 11.2 million and 45.7 million posts, respectively.
People are obsessed with emojis on Twitter
A curious aspect of the report is the use of emojis, which continue to be a fundamental element in digital communication. The thumbs up, the fire emoji, and the rocket led the most popular emoji usage, with 1 billion, 2.4 billion, and 1.4 billion posts, respectively. This demonstrates how users express their emotions and interactions through these visual icons.
X has taken advantage of its Global Trending feature to provide a summary of the most popular posts worldwide, allowing users to explore the hottest topics in real time.
At the same time, the platform emphasizes that, although this data may provide a glimpse into the behavior of its users, it is not necessarily representative of the average user behavior across the entire planet.
This type of annual summary not only provides interesting statistics but also reflects the current state of pop culture, sports, and music through the lens of online social interaction.