The advertising plan took six months to reach 5 million users before growing to 23 million subscribers in January. Now they’re aiming for…
The streaming giant announced yesterday Wednesday that its ad-supported subscription tier has grown to 40 million monthly users worldwide, which represents a significant portion of its 270 million members.
The advertising plan took six months to reach 5 million users before growing to 23 million subscribers in January.
Netflix has also revealed that over 40% of new users subscribe to the ad-supported plan in the locations where it is available.
What the ad-supported tier offers and why it’s a success
The “standard with ads” level of Netflix costs $6.99 per month and the only difference is that it shows short ads during a series or movie that is being played.
Those who want to watch Netflix without ads have to pay more than double, since the “standard” plan (watch on two compatible devices in Full HD) costs $15.49 per month. And finally, there is the “premium” plan (four compatible devices in Ultra HD), which costs $22.99 per month.
After Netflix launched its ad-supported offering in November 2022, its main rival, Disney+, did the same a month later and launched its own ad-supported plan.
Amazon Prime Video has also launched ads, while Apple TV+ has refused to follow the same path, although it offers a free trial so you can try out what it offers before handing over money.
Streaming entertainment services are becoming more and more like traditional television. How things change.
Author: Chema Carvajal Sarabia
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