Things don’t look good for Elon Musk’s projects, at least from an economic perspective. Since Musk’s acquisition of the platform, X (formerly known as Twitter) has been steadily losing momentum, with up to a 16% decrease in active users and a stock market value loss of up to 90% in less than a year. To address this, Musk has initiated his plan: new subscription options.
The most interested users can opt for the basic subscription, called X Basic, for just $3 per month. Among its advantages, users can edit content and upload longer videos. However, the X Basic plan does not provide the verified account symbol, and users cannot earn income through advertising.
For those seeking more benefits, there is the option of $8 per month with the X Premium subscription. With this plan, users can write much longer posts and edit those already published. However, users will still see ads in their feeds, with the only change being that the quantity will be reduced by half.
The most expensive tier will be X Premium+, which users can subscribe to for $16 per month. With this plan, users get all the features from the other plans and, in addition, all ads will be completely removed. It’s important to note that fees might be slightly higher for those subscribing through iOS or Android.
By reducing advertising revenue, Musk aims to focus X’s income on paid subscriptions. According to an analyst cited by Bloomberg, it’s estimated that between 950,000 and 1.2 million people are currently paying the $8 monthly fee for the existing X Premium plan.
