YouTube releases top trending lists as a stand-in for Rewind

Earlier this week, YouTube Music sent out a Music Recap of 2022. This individualized recap shared your top tracks, artists and summary of your musical journey for the year. This is very similar to Spotify Wrapped. Now, YouTube is also releasing the top trending lists to make up for the Rewind feature that’s no longer available.

The lists released by YouTube include Top Trending Videos of 2022, US Top Songs, US Top Creators, Breakout Creators, and Global Top Ads. 

First, let’s look at YouTube’s US Top Trending list. This list considers in-country videos uploaded in 2021. This list excludes Shorts, music videos, trailers and children’s videos. There can also be only one video per creator to ensure fairness. The list of Top US Trending Videos from YouTube is:

1. Technoblade: so long, nerds
2. Guardian News: Watch the uncensored moment Will Smith smacks Chris Rock on stage at the Oscars, drops F-bomb
3. Dream: hi, I’m Dream. 
4. NFL: Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar & 50 Cent FULL Pepsi SB LVI Halftime Show
5. MrBeast: I Built Willy Wonka’s Chocolate Factory!
6. Mark Rober: Pranks Destroy Scam Callers- GlitterBomb Payback
7. Jaiden Animations: Being Not Straight
8. Kane Pixels: The Backrooms (Found Footage)
9. The Try Guys: what happened. 
10. First We Feast: Millie Bobby Brown Needs a Milkshake

Next, let’s take a look at the list of US Top Creators. These results were based on the number of in-country subscribers gained in 2022. This list excludes artists, brands, media companies and children’s content. It also features only one channel per creator. Here is the list of the Top US Creators from YouTube:

1. MrBeast (114M subs)
2. NichLmao (18.7 subs)
3. Airrack (10.7M subs)
4. Ryan Trahan (11.1M subs)
5. Isaiah Photo (8M subs)
6. Brent Rivera (22.3M subs)
7. Dan Rhodes (18.8M subs)
8. Luke Davidson (9.31M subs)
9. CoryxKenshin (15M subs)
10. Ian Boggs (8.07M subs)

The Breakout Creators list considers in-country subscribers gained in 2022 for channels showing at least a 200% year-on-year growth. This means creators need to have tripled their subscribers within a single year to be considered. The Top US Breakout Creators, according to YouTube, are:

1. NichLmao (18.7 subs)
2. Airrack (10.7M subs)
3. Jooj Natu ENG (6.03M subs)
4. Shangerdanger (4.03M subs)
5. David The Baker (2.47M subs)
6. Kat (5.2M subs)
7. Dayta (4.39M subs)
8. Devin Caherly Shorts (3.61M subs)
9. MDMotivator (4.17M subs)
10. Charles Brockman III (TheOnly CB3) (2.41M subs)

The US Top Songs list contains songs that debuted or saw significant year-on-year growth in 2022. Candidates for this list included official music videos, lyric videos and user-generated content that uses the full song. Only two songs per artist or album can be considered for the list. The Top US Songs from YouTube include: 

1. Encanto Cast – We Don’t Talk About Bruno
2. Kodak Black – Super Gremlin
3. Jessica Darrow – Surface Pressure
4. Bad Bunny – Tití me preguntó
5. Future – WAIT FOR U ft. Drake, Tems
6. Bad Bunny, Chencho Corleone – Me Porto Bonito
7. Karol G, Becky G – Mamiii
8. Imagine Dragons x JID – Enemy
9. Karol G – PROVENZA
10. Lil Baby – Right On (Official Video)

Finally, the last list that YouTube released is the Global Top Ads. This list is carefully calculated with an algorithm that considers organic and paid views, watch time and audience retention. Only one ad per brand is considered to give a broader view of the leaderboard. The Tob Global Ads for 2022, according to YouTube, were:

1. Amazon (US)
2. Telecom Egypt (Egypt)
3. Clash of Clans (US)
4. Apple (US)
5. Hyundai Worldwide (US)
6. Imagine Your Korea (Korea)
7. HBO Max (US)
8. Netflix (US) 
9. Chevrolet Brasil (Brazil)
10. Squarespace (US)

These lists have replaced Google’s Rewind, which was discontinued in 2020. The results show an exciting mix of creators and content spread across different niches and markets. It gives us a glance back at the year and what’s been happening within entertainment.