YouTube has become an unexpected ally against AI, and no one saw that coming

All companies, absolutely all of them, around the world, are “focusing on AI.” It doesn’t even matter if AI is going to do any good, it’s just to “not fall behind.” And the result, while we wait for all companies to raise prices and it becomes absurd to maintain services, is anything but futuristic. It is, as many of us expected, the shoddiest version of the future that cinema promised us for years, with robots tasked with being our psychologists and consulting what we used to look up on Google. Well, AI is fine The big tech companies, which have spent […]

All companies, absolutely all of them, around the world, are “focusing on AI“. It doesn’t even matter if AI is going to do any good, it’s just about “not being left behind”. And the result, while we wait for all companies to raise prices and it becomes absurd to maintain services, is anything but futuristic. It is, as many of us expected, the shoddiest version of the future that cinema promised us for years, with robots tasked with being our psychologists and consulting what we used to look up on Google.

Well, AI is fine

The big tech companies, which have spent an absolute fortune to keep up, are now announcing that from now on AI will be the center of all their hopes. All except one, which has realized that with this trend it will soon become absolutely useless: YouTube. Yes, to avoid misinformation, it will now require that videos made by artificial intelligence be highlighted. I didn’t see this coming, especially considering the initial turn it took, rowing completely in its favor.

In fact, even if you as a “creator” decide not to label it, YouTube will do it for you, detecting it if it has a significant use of photorealistic AI. “We have continuously heard from our community that they value transparency regarding AI content. These changes have been designed to balance transparency with creative control.”

And what are they going to do with the AI-generated videos so that you know they are? Well, YouTube itself responds: “The goal is to find the context immediately. If it looks real but is made with AI, viewers will know right away.” In other words: there will be a notice at the beginning of the video and not, as until now, in the long description. Note that this will not affect recommendations… nor earning money from what a machine has created. Step by step.



YouTube raises more money than the rest of the streaming services

YouTube has established itself as the largest media platform in the world and a significant driver of advertising revenue, according to a report from MoffetNathanson cited by The Hollywood Reporter. This analysis highlights the impressive performance of the platform in an increasingly competitive digital landscape, where content options are abundant and diverse. YouTube is making money hand over fist. The data is compelling: YouTube users spend over 11.4 billion minutes on the platform daily. This figure far exceeds the time users spend on other streaming platforms and social networks, […]

YouTube has established itself as the largest media platform in the world and a significant driver of advertising revenue, according to a report by MoffetNathanson cited by The Hollywood Reporter. This analysis highlights the impressive performance of the platform in an increasingly competitive digital landscape, where content options are abundant and diverse.

YouTube pays a lot of money

The data is compelling: YouTube users spend more than 11.4 billion minutes on the platform daily. This figure far exceeds the time users dedicate to other streaming platforms and social networks, such as Netflix, which gathers 10 billion minutes; Facebook, with 5.4 billion; and Instagram, which attracts 4.7 billion. These numbers not only reflect YouTube’s popularity but also the loyalty and engagement of its user base.

The MoffetNathanson report not only highlights viewing time but also YouTube’s ability to capitalize on this massive consumption in terms of advertising revenue. The platform has developed a robust ecosystem that benefits content creators, brands, and advertisers, making it a fundamental pillar in contemporary digital marketing strategies.

Additionally, it is observed that YouTube remains the most popular media platform in the United States. The platform’s ability to attract and retain user attention raises interesting questions about the future of competition in the digital media sector. While other platforms struggle to capture the public’s attention, YouTube seems to be in a privileged position, consolidating its leadership in the market.

These findings open the door to reflections on how media platforms can adapt and evolve in a constantly changing digital environment, and underscore the importance of innovation and diversification in content offerings. The digital age continues its course, and YouTube is setting the pace.

The BBC and its new content strategy to attract younger audiences

The BBC has confirmed its partnership with YouTube to launch exclusive and live content on the popular video platform, starting with coverage of the Winter Olympics scheduled for February. This agreement reflects the commitment of the British public broadcasting corporation to connect with a younger audience that primarily consumes content online and is therefore moving away from traditional television. Television is no longer what it used to be The BBC’s strategy aims to attract a new generation of creators and producers in the UK. Through […]

The BBC has confirmed its partnership with YouTube to launch exclusive and live content on the popular video platform, starting with coverage of the Winter Olympics scheduled for February. This agreement reflects the commitment of the British public broadcasting corporation to connect with a younger audience that primarily consumes content online and is therefore moving away from traditional television.

Television is not what it used to be

The BBC’s strategy aims to attract a new generation of creators and producers in the United Kingdom. Through dedicated channels, the corporation intends to offer original and fresh programming, especially aimed at children and young audiences. This move is not limited to the production of series but will also include news with innovative formats that foster a deeper connection with fans, as well as collaborations with brands and creators.

The introduction of this content on YouTube also suggests a significant integration with BBC iPlayer, allowing programming created for the video platform to be accessible through the BBC’s streaming service.

However, certain challenges persist regarding the quality of the content that traditional networks can offer on digital platforms. There is an urgent need to innovate and not simply replicate what already works, which can become a significant challenge. The BBC will have to demonstrate that it can provide valuable content that genuinely resonates with the audience in a competitive and constantly evolving landscape.