YouTube will put fewer ads on its TV app, but they will last longer.
YouTube is making adjustments to its advertising policy to reduce the volume of commercial spaces that appear on its TV application, but in return, the ads will be longer. This means that TV users will have less time watching ads, even if it means having longer spots.
YouTube, as a free service, has one of its main sources of income in its advertising placements, as advertisers can spend large amounts of money on campaigns within an application that is used daily by hundreds of millions of users.
As Google explains, this move is aimed at improving the overall experience of users who use YouTube on a television, a figure that has exponentially increased over the years with the rise of Smart TVs. Therefore, after a compensation that involves longer ads, YouTube will reduce the volume of ads on screens that light up living rooms, bedrooms, and rooms in general.
In the same way, YouTube Shorts will also make changes in the way it displays ads on television, taking into account that its audience has doubled throughout 2023. If they were not part of the advertising on these larger screens before, now they will start having advertising in the same way that YouTube Shorts users on smartphones do.
YouTube has not made any announcements regarding its ad policy on smartphones
YouTube’s roadmap
YouTube, as a content viewing platform, continues to have no rival on the web, despite the attempts of specific platforms like TikTok or Twitch, with different approaches to audiovisual consumption. However, YouTube does not relax and, taking note of what the competition does, also seeks ways of innovation that keep it fresh and strong. In fact, they are already looking for ways to rely on Artificial Intelligence to improve the user experience of those who use their application.
YouTube dominates the market with force, although there are also those who question its methods. Just recently, many users accused Google of applying rules on YouTube that would reduce the performance of the website on competing browsers like Mozilla, in order to encourage users to establish their operations center in Chrome.
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"de-DE": "Absolvent im Journalismus, Daniel ist spezialisiert auf Videospiele und Technologie. Derzeit schreibt er für Andro4all und NaviGames und hat bereits für weitere Difoosion-Portale wie Alfa Beta Juega oder Urban Tecno geschrieben. Er genießt es, über aktuelle Ereignisse informiert zu sein, sowie das Lesen, Videospiele und jede andere Form kulturellen Ausdrucks.",
"en-US": "Graduated in Journalism, Daniel specializes in video games and technology, currently writing for Andro4all and NaviGames, and having written for more Difoosion portals such as Alfa Beta Juega or Urban Tecno. He enjoys staying up-to-date with current affairs, as well as reading, video games, and any other form of cultural expression",
"es-ES": "Graduado en Periodismo, Daniel está especializado en videojuegos y tecnología, escribiendo actualmente en Andro4all y NaviGames, y habiendo escrito para más portales de Difoosion como Alfa Beta Juega o Urban Tecno. Disfruta de estar al día de la actualidad, así como de la lectura, los videojuegos y cualquier otro medio de expresión cultural.",
"fr-FR": "Diplômé en journalisme, Daniel est spécialisé dans les jeux vidéo et la technologie, écrivant actuellement pour Andro4all et NaviGames, et ayant écrit pour d'autres portails de Difoosion tels que Alfa Beta Juega ou Urban Tecno. Il aime se tenir au courant de l'actualité, ainsi que la lecture, les jeux vidéo et tout autre forme d'expression culturelle.",
"it-IT": "Laureato in Giornalismo, Daniel è specializzato in videogiochi e tecnologia, scrivendo attualmente per Andro4all e NaviGames, e avendo scritto per altri portali di Difoosion come Alfa Beta Juega o Urban Tecno. Gode di essere aggiornato sugli eventi attuali, così come della lettura, dei videogiochi e di qualsiasi altra forma di espressione culturale.",
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"pt-BR": "Graduado em Jornalismo, Daniel é especializado em videogames e tecnologia, escrevendo atualmente para Andro4all e NaviGames, e tendo escrito para mais portais da Difoosion como Alfa Beta Juega ou Urban Tecno. Ele gosta de estar atualizado com as notícias, assim como de leitura, videogames e qualquer outra forma de expressão cultural.",
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