Action Man is headed for live action. Working Title Films and Hasbro Entertainment are developing a movie, and Variety says the pitch is a fast, high-energy action-comedy that tips its hat to classic action cinema. The key detail is that it isn’t supposed to turn him into another interchangeable soldier. The film is said to lean into Action Man’s British identity and his espionage roots.
Variety also says the script is being written by Simon Hatt, an executive producer on Guardians of the Galaxy Vol. 3, and Anthony Sellitti, a writer on X-Men ’97. Jeremy Latcham is attached too, with producing credits that include the early MCU and Dungeons & Dragons: Honor Among Thieves. Hatt and Sellitti are apparently longtime fans, and reportedly even put together a pre-visualized fight scene to help sell the idea.
If you’re in the mood for a toy adaptation with a hook that feels a little fresher, this one looks worth tracking. Working Title, the company behind Love Actually and Bridget Jones’s Diary, is an unexpected but interesting home for a brand that started in the UK in 1966 as a licensed G.I. Joe before becoming a Hasbro-owned hero in its own right. It also lands at a moment when Hollywood is still trying to turn the post-Barbie toy rush into something real.
You can’t watch it yet, though. There’s no release date, no cast, and no director attached.
Author: Jesús Bosque
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