OpenAI is advancing in the integration of ads within ChatGPT, seeking to create a new form of digital advertising that responds to users’ interests, using historical conversation data.
According to sources, the company is considering various strategies to incorporate these ads into the chatbot’s responses, which includes sponsored content or ads that appear on the side while interacting with the platform.
Despite OpenAI being in a phase of reevaluation following the recent alert from CEO Sam Altman about the competition with Google Gemini, the implementation of ads in ChatGPT remains on the agenda.
The future of ChatGPT includes ads as it competes with Google Gemini
Altman has emphasized the need to improve the personalization, speed, and reliability of the chatbot, which has led the company to pause other projects. However, the creation of advertisements seems to be an ongoing priority.
Currently, ChatGPT generates revenue through subscriptions, API access, and enterprise solutions, although OpenAI has not yet managed to be profitable since its founding in 2015.
The company is projected to start generating revenue from non-paying users by 2026, with an estimated 2 dollars per year per user that could increase to 15 dollars by 2030.
In comparison, Google’s advertising division generated $237.8 billion in revenue in 2023, suggesting that OpenAI may be following a business model similar to that of the tech giant.
However, the possible implementation of ads in ChatGPT has raised concerns about privacy, as the platform has access to a significant amount of information about its users, leading to questions about how monetization will be balanced with the delivery of organic and relevant results.