High On Life 2 positions the PS5 as its main platform because PlayStation is where the players are

The highly anticipated launch of High on Life 2 marked an important milestone in the trajectory of Squanch Games, as this sequel has arrived on multiple platforms simultaneously, unlike its predecessor, which was a timed exclusive for Xbox and PC. In recent statements, Mike Fridley, CEO of Squanch Games, explained that they have decided to position the PS5 as the “main platform” for this new title, arguing that the shift is both commercial and strategic for the visibility of the franchise. High on Life 2 cannot afford to be limited to Xbox High on Life 2 premiered the […]

The highly anticipated launch of High on Life 2 marked an important milestone in the trajectory of Squanch Games, as this sequel has been released on multiple platforms simultaneously, unlike its predecessor, which was a timed exclusive for Xbox and PC. In recent statements, Mike Fridley, CEO of Squanch Games, explained that they have decided to position the PS5 as the “main platform” for this new title, arguing that the shift is both commercial and strategic for the visibility of the franchise.

High on Life 2 cannot afford to stay exclusive to Xbox

High on Life 2 premiered last week to a more favorable reception than the first installment. The first game, released in December 2022, achieved great success on PlayStation, becoming the leading platform in sales despite launching six months later than on Xbox Game Pass. Fridley notes that this success justifies the decision to release the sequel on all platforms at the same time, thus avoiding another exclusivity period.

Despite the fact that the game will also be available on Xbox Game Pass from its launch, Fridley admits that this model can “cannibalize” direct sales. However, the CEO argues that Game Pass is crucial for raising awareness of the franchise and attracting more players. “If your game is good and you want a lot of people to play it, Game Pass is a great help,” he emphasizes, noting that PlayStation remains the platform of choice for many gamers.

Another point highlighted by Fridley is the efficiency offered by a multiplatform launch. This not only allows for the unification of marketing campaigns but also reduces costs, which is essential for a studio looking to consolidate its franchise. Thus, the simultaneous launch of High on Life 2 is presented as a strategic move in a competitive market where visibility and reach are crucial for long-term success.

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Author: Jesús Bosque

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