Judging by the size: Meta is preparing a giant AI model for its entire video ecosystem
Meta, the parent company of Mark Zuckerberg that houses Facebook, WhatsApp, and Instagram under its umbrella, seems to be preparing a long-term project with which, through a titanic Artificial Intelligence, they will index their huge video ecosystem, one of the ones that generates the most traffic within their services and that, in fact, will involve processing an immense amount of data.
Through this ambitious project, Meta intends for users to have a rich content assistance, especially considering the algorithm that is responsible for recommending videos to users based on their tastes and interests. In this way, the company wants to ensure that users spend more time looking at screens within their applications.
As explained by CNBC, a company executive stated that Meta is making a significant investment in a large-scale AI that is capable of processing all video content within its applications. This is part of a roadmap focused on 2026, aiming to increase user engagement with Reels.
Taking into account that Facebook and Instagram have a large percentage of their traffic and screen time on their Reels videos, this tool would serve them to ensure that the content they show to users is to their liking, thanks to the superior processing of the hypothetical AI. In this way, Meta’s apps would offer more popular results than those of the currently established algorithms, which may not be as accurate.
The fever of Artificial Intelligence
Artificial Intelligence has been on a meteoric upward trend in recent years, both in investment and in general interest from society. Part of this is due to the fact that this technology continues to grow at an astonishing rate, and these systems are already capable of performing tasks and functions that, just 5 years ago, were barely imaginable.
But, as it is evident, every light has a shadow. Artificial Intelligence can be impressive in technical aspects, but it has also become a dangerous tool due to the crimes it facilitates with its access, or that puts many job sectors at risk due to the greed of top executives and the great effectiveness of these tools compared to human labor, which in many cases cannot compete on equal terms against these systems that still lack regulation.
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"de-DE": "Absolvent im Journalismus, Daniel ist spezialisiert auf Videospiele und Technologie. Derzeit schreibt er für Andro4all und NaviGames und hat bereits für weitere Difoosion-Portale wie Alfa Beta Juega oder Urban Tecno geschrieben. Er genießt es, über aktuelle Ereignisse informiert zu sein, sowie das Lesen, Videospiele und jede andere Form kulturellen Ausdrucks.",
"en-US": "Graduated in Journalism, Daniel specializes in video games and technology, currently writing for Andro4all and NaviGames, and having written for more Difoosion portals such as Alfa Beta Juega or Urban Tecno. He enjoys staying up-to-date with current affairs, as well as reading, video games, and any other form of cultural expression",
"es-ES": "Graduado en Periodismo, Daniel está especializado en videojuegos y tecnología, escribiendo actualmente en Andro4all y NaviGames, y habiendo escrito para más portales de Difoosion como Alfa Beta Juega o Urban Tecno. Disfruta de estar al día de la actualidad, así como de la lectura, los videojuegos y cualquier otro medio de expresión cultural.",
"fr-FR": "Diplômé en journalisme, Daniel est spécialisé dans les jeux vidéo et la technologie, écrivant actuellement pour Andro4all et NaviGames, et ayant écrit pour d'autres portails de Difoosion tels que Alfa Beta Juega ou Urban Tecno. Il aime se tenir au courant de l'actualité, ainsi que la lecture, les jeux vidéo et tout autre forme d'expression culturelle.",
"it-IT": "Laureato in Giornalismo, Daniel è specializzato in videogiochi e tecnologia, scrivendo attualmente per Andro4all e NaviGames, e avendo scritto per altri portali di Difoosion come Alfa Beta Juega o Urban Tecno. Gode di essere aggiornato sugli eventi attuali, così come della lettura, dei videogiochi e di qualsiasi altra forma di espressione culturale.",
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"pt-BR": "Graduado em Jornalismo, Daniel é especializado em videogames e tecnologia, escrevendo atualmente para Andro4all e NaviGames, e tendo escrito para mais portais da Difoosion como Alfa Beta Juega ou Urban Tecno. Ele gosta de estar atualizado com as notícias, assim como de leitura, videogames e qualquer outra forma de expressão cultural.",
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