Tag: Meta

Meta intensifies competition with TikTok thanks to its new marketing tools

Meta is intensifying its efforts to compete with TikTok in the fields of artificial intelligence and e-commerce, presenting new tools and features at the Shoptalk event recently held in Las Vegas. Among the new offerings is the implementation of affiliate advertising tools, similar to those offered by TikTok Shop, which will allow brands to measure the return on investment generated by sales driven by creators. Fighting against TikTok Shop Although some industry experts highlight the importance of these tools, there are brands that show resistance to adopting them, considering them less critical compared to methods […]

Meta is intensifying its efforts to compete with TikTok in the fields of artificial intelligence and e-commerce, presenting new tools and features at the Shoptalk event recently held in Las Vegas. Among the new offerings is the implementation of affiliate advertising tools, similar to those offered by TikTok Shop, which will allow brands to measure the return on investment generated by sales driven by creators.

Fighting against TikTok Shop

Although some industry experts highlight the importance of these tools, there are brands that show resistance to adopting them, considering them less critical compared to traditional advertising methods like paid advertising. Kevin Simonson, CEO of the marketing firm adMixt, pointed out that despite the growth of affiliate marketing, many brands still do not prioritize them in their strategies.

One of the most relevant features presented is the possibility for Instagram Reels to be shoppable. Creators can now tag products and affiliate links, which potentially increases their visibility and income opportunities. Additionally, Meta is testing affiliate experiences on Instagram with partners like Amazon and the e-commerce platform Shopee, aiming to enhance interaction between creators and brands.

Another great announcement was the integration of a new checkout system in its AI sales agent, in collaboration with companies like PayPal and Stripe, to simplify the purchasing process. This approach reflects an effort to reduce friction in the buying process and increase conversion rates.

However, despite the enthusiasm and innovations, some brands are still in the early stages of their catalog strategy and may take time to adopt these new features. As Meta moves forward in its efforts to capture a larger share of the e-commerce market, it remains to be seen how brands will respond to these new opportunities.

Meta surpasses Google for the first time in advertising spending

According to a recent report, Google, Meta, and Amazon account for 62.3% of global digital advertising spending, thanks to their vast amount of first-party data, reach, and integration of artificial intelligence. Amazon, in particular, is expected to represent 9% of global advertising revenue by 2026, increasing its earnings from $68.64 billion in 2025 to $82.07 billion in the following year. Meta surpasses Google In second place in the market, ByteDance, the parent company of TikTok, expects to reach 7.9% of the advertising market, with 4.8% of that percentage coming from […]

According to a recent report, Google, Meta, and Amazon account for 62.3% of global digital advertising spending, thanks to their vast amount of first-party data, reach, and integration of artificial intelligence. Amazon, in particular, is expected to represent 9% of global advertising revenue by 2026, increasing its earnings from $68.64 billion in 2025 to $82.07 billion in the following year.

Meta beats Google

In second place in the market, ByteDance, the parent company of TikTok, expects to reach 7.9% of the advertising market, with 4.8% of that percentage coming from its popular app TikTok. Microsoft will position itself with 2.1%, largely thanks to LinkedIn, while Apple will hold a modest 1.6% of digital advertising revenues. Together, other platforms like Walmart, Snapchat, Pinterest, Reddit, and X will only represent 2.4% of the total, highlighting the high concentration among the major players in the sector.

Meta has improved its advertising performance through automation and the growth of its ecosystem, making it favorable for advertisers. Experts like Max Willens from Emarketer point out that for many advertisers, the question is not whether they should invest in Meta’s apps, but how much they should spend on them. Despite a recent ruling against Meta and Google related to the psychological effects of social media use, it is expected that this will not significantly impact the growth of these platforms, as legal decisions often take years to conclude.

Globally, a growth of 10.4% in advertising is projected, reaching a figure of 1.320 billion. However, events such as the war in Iran could lead to a loss in growth estimated at nearly $100 billion over a two-year period.

Mark Zuckerberg confirms that the Metaverse is dead

Mark Zuckerberg presented the Metaverse just over four years ago as the vision of the future for technology and communications, while rebranding Facebook as Meta. This transformation was accompanied by a multimillion-dollar investment aimed at creating a virtual space where users could socialize, work, and have fun. However, reality has proven to be very different, as the central platform of the Metaverse, Horizon Worlds, only reached a modest 200,000 active users, a figure considered insufficient given the magnitude of the investment. An idea that was sold to us as inevitable In a twist […]

Mark Zuckerberg presented the Metaverse just over four years ago as the vision of the future for technology and communications, while rebranding Facebook as Meta. This transformation was accompanied by a multimillion-dollar investment aimed at creating a virtual space where users could socialize, work, and have fun. However, reality has proven to be very different, as the central platform of the Metaverse, Horizon Worlds, only reached a modest 200,000 active users, a figure considered insufficient given the magnitude of the investment.

An idea that was sold to us as inevitable

In a significant turn, Meta announced that Horizon Worlds will officially close on June 15, 2026. Users will no longer be able to build worlds in virtual reality or access the platform through VR devices, marking a clear failure in Zuckerberg’s ambitious vision. More than $80 billion in losses have accumulated since 2020 in the Reality Labs division, which is responsible for the Metaverse and virtual reality, raising concerns about the future viability of the project.

As of March 31, 2026, the most iconic spaces of Horizon Worlds, such as Horizon Central and Events Arena, will disappear. The only option that will remain will be a mobile version of the platform, which will resemble more of a three-dimensional social network than the immersive experience that was initially promised. The situation has led many to wonder if this is the definitive end of Meta’s aspirations in the Metaverse and whether the company will be able to regain its footing in the face of such significant losses.

This outcome is a reminder that, while technology advances by leaps and bounds, public acceptance plays a crucial role in the success of new platforms and visions. As the closure of Horizon Worlds approaches, the future of Meta’s Metaverse seems to be at a crossroads.

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Meta changes the transparency labels for ads on Instagram and Facebook

Meta has begun testing to modify the transparency labels on ads on Instagram and Facebook, changing the old Sponsored label to Ad. This update is part of a general overhaul of the company’s apps and could significantly impact ad performance. From sponsored to ad The new label, which aims to provide a cleaner and simpler experience for users, will likely make it harder for consumers to clearly identify ads while browsing their feeds. By reducing the visual cues that typically indicate paid content, this modification could make ads […]

Meta has started tests to modify the transparency labels on ads on Instagram and Facebook, changing the old Sponsored label to Ad. This update is part of a general overhaul of the company’s applications and could significantly impact ad performance.

From Sponsored to Ad

The new label, which aims to provide a cleaner and simpler experience for users, will likely make it harder for consumers to clearly identify ads while browsing their feeds. By reducing the visual cues that typically indicate paid content, this change could make ads feel more like organic content, which in turn could increase user engagement.

However, this alteration also raises questions about users’ ability to distinguish commercial content in real time. This aspect is especially relevant given that, according to data from Bazaarvoice, more than a third of consumers over 18 prefer clear disclosure tools, such as paid partnership labels.

The change has caught the attention of regulators such as the European Commission, which has already investigated Meta’s advertising practices in the context of increasing scrutiny. The EC has raised concerns about the company’s pay or consent model under the Digital Markets Act, and this new approach could be considered a misleading interface design under the EU Digital Services Act, especially if users cannot easily recognize sponsored content.

For marketers, this change presents both opportunities and challenges. While it could benefit advertising performance by making paid content less obvious, companies must closely monitor regulatory developments and avoid creating content that blurs the lines between ads and organic posts. In the event of regulatory intervention, this modification could be reversed or altered, creating inconsistencies between markets and complicating campaign planning.

Meta lays off 10% of its workforce, getting rid of almost all its video game developers

Meta is undergoing a significant restructuring in its Reality Labs division, laying off more than 1,000 employees, which represents about 10% of its workforce. According to an internal memo, these measures are part of an effort to make the division “more sustainable.” As the company shifts its …

Meta is undergoing a significant restructuring in its Reality Labs division, laying off more than 1,000 employees, which represents approximately 10% of its workforce. According to an internal memo, these measures are part of an effort to make the division “more sustainable.” As the company changes its course, three virtual reality development studios will be closed: Armature Studios, Sanzaru Games, and Twisted Pixel, responsible for notable titles such as Resident Evil 4 VR and Asgard’s Wrath.

Forget about VR video games

The decision to reduce the focus on virtual reality and the metaverse has arisen after accumulating losses of approximately $50 billion between 2020 and 2024. Despite the massive investment, Meta has failed to produce a successful and widely used product in the market. Andrew Bosworth, CTO of Meta, had warned that the metaverse could become a “legendary misadventure” if Reality Labs did not recover soon. However, the future of the metaverse is now centered on mobile devices and wearables powered by artificial intelligence, far from fully immersive virtual reality headsets.

The company plans to reinvest the savings generated by these layoffs into the development of new wearable technologies, although this raises concerns about privacy and potential legal complications. The new devices could offer innovative features, but they also present a dilemma regarding their general acceptance and effectiveness in the market. With a starting price of $799 for certain devices, doubts are raised about their viability in an environment where consumer trust is at stake.

Meanwhile, Meta will continue to work on the metaverse, but with a more limited focus and at a slower pace in the development of VR headsets. Although the company is expected to explore new avenues, the path to consolidating its vision for the future seems to be fraught with obstacles.

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Meta wants to further protect WhatsApp

Meta has launched a new tool called WhatsApp Research Proxy, aimed at researchers in its bug bounty program, with the goal of improving research on the WhatsApp network protocol. This initiative seeks to facilitate access to specific WhatsApp technologies, especially in a context where the application is an attractive target for state actors and commercial spyware providers. What’s up, WhatsApp? The company has also established a pilot program to invite research teams to focus on abuses on the platform, offering support in engineering and tools. “Our goal is to reduce the […]

Meta has launched a new tool called WhatsApp Research Proxy, aimed at researchers in its bug bounty program, with the goal of improving research on the WhatsApp network protocol. This initiative seeks to facilitate access to specific WhatsApp technologies, especially in a context where the application is an attractive target for state actors and commercial spyware providers.

¿Qué pasa, Whatsapp?

The company has also established a pilot program to invite research teams to focus on abuses on the platform, offering engineering support and tools. “Our goal is to lower the entry barrier for academics and other researchers who may not be familiar with bug bounty programs“, Meta noted.

In the last 15 years, the company has awarded more than 25 million dollars in rewards to over 1400 researchers from 88 countries, with more than 4 million dollars paid out just in the last year for nearly 800 valid reports. Among the notable vulnerabilities detected is an incomplete validation bug, which was fixed in recent versions of WhatsApp, although there is no evidence that this issue was exploited.

In addition, Meta has fixed a critical vulnerability (CVE-2025-59489) that allowed malicious applications on Quest devices to execute arbitrary code. This attack was discovered by Flatt Security researcher, RyotaK, who was recognized for his finding.

In response to a report about a method for enumerating WhatsApp accounts on a large scale in 245 countries, Meta has implemented new protective measures against scraping. Although no signs of malicious abuse were found, the investigation revealed that millions of phone numbers are registered in countries where WhatsApp is banned, including 2.3 million in China, raising concerns about privacy and the misuse of user data.

Meta says it will invest 600 billion dollars in the United States: does that mean more jobs or more AI?

Meta has announced its commitment to invest 600 billion dollars in infrastructure, artificial intelligence, and job creation in the United States by 2028. This significant investment is part of a broader plan aimed at “reinforcing America’s technological leadership” and positioning the company as a benchmark in sustainability and community development. As part of this strategy, the company plans to build more AI data centers in the country, which will not only support local economies but also generate thousands of jobs. It is clear that all the money goes to […]

Meta has announced its commitment to invest 600 billion dollars in infrastructure, artificial intelligence, and job creation in the United States by 2028.

This significant investment is part of a broader plan aimed at “strengthening America’s technological leadership” and positioning the company as a benchmark in sustainability and community development.

As part of this strategy, the company plans to build more AI data centers in the country, which will not only support local economies but also generate thousands of jobs.

It is clear that all the money is going to boost AI

Since 2010, Meta has contributed to the creation of more than 30,000 jobs in specialized trade, allocating around 20 billion dollars to U.S. contractors.

Meta’s sustainable approach is reflected in its promise to use 100% energy from clean and renewable sources in its operations. Additionally, the company aims to be “water positive” by 2030, recovering water in the watersheds of the areas where its data centers are located.

In this regard, Meta has reported that it has invested “hundreds of millions” in improvements to the U.S. electrical infrastructure, increasing the capacity of the networks by 15 gigawatts.

Despite these commitments, the market has reacted negatively: Meta’s stock has fallen more than 17% following the announcement of its last quarter results, despite a 26% increase in its revenue. This mismatch highlights the challenges the company faces, even as it outperforms competitors like OpenAI and Apple, which have promised investments of $500 billion.

Meta has also highlighted its commitment to the community by donating $58 million to schools and local projects through its grant program, reinforcing its role as a key player in regional socioeconomic development.

Meta updates brand safety features

Meta has announced this week updates to its security and brand suitability capabilities for Threads and Instagram, seeking to regain advertisers’ trust in its platforms amid a growing regulatory environment. This brand safety initiative responds to broader concerns, as more than half (53%) of marketers in the U.S. believe that social media presents the biggest challenges in this area. Advertisers’ opinions As Meta continues to expand its reach with advertisers and audiences, brand suitability has become a significant challenge. The […]

Meta announced this week updates to its security and brand suitability capabilities for Threads and Instagram, aiming to regain advertisers’ trust in its platforms amid a growing regulatory environment. This brand safety initiative responds to broader concerns, as more than half (53%) of marketers in the U.S. believe thatsocial media presents the biggest challenges in this area.

Advertisers’ Opinion

As Meta continues to expand its reach with advertisers and audiences, brand suitability has become a significant challenge. The new restrictions implemented by Meta present a double-edged sword. On one hand, advertisers may feel more secure knowing that their ads will appear alongside safe content that does not harm their brand image. However, on the other hand, this could make reaching younger audiences, which are key for growth, more complex and require a more nuanced approach.

Experts suggest that brands should prioritize contextual targeting and premium inventory sources to ensure their ads are displayed in appropriate environments. Additionally, it is advisable to conduct internal audits to protect the brand’s reputation while reaching target audiences. With the decline of youth interest in Instagram, marketers should also prepare for potential changes in young audience preferences, who are seeking alternative channels for interaction.

In these times of change and regulatory oversight, Meta’s strategy could define not only how advertisers perceive its platforms, but also its ability to attract and retain the interest of younger generations in the near future.

Personalized ads are coming to Facebook and Instagram thanks to conversations with AI

Meta has announced that it will begin to consider user interactions with its generative artificial intelligence tools to personalize the content and ads displayed on platforms like Facebook and Instagram. With over a billion people using Meta AI monthly, the company aims to enhance its recommendation engine based on these interactions, turning conversations with AI into data signals. Be careful what you say to the AI This new strategy will allow ad and content recommendations to be fed by conversations, both written and spoken, offering more targeted segmentation

Meta has announced that it will begin to consider user interactions with its tools of generative artificial intelligence to personalize the content and ads displayed on platforms like Facebook and Instagram. With over a billionpeople using Meta AI monthly, the company aims to enrich its recommendation engine based on these interactions, turning conversations with AI into data signals.

Be Careful with What You Talk About with AI

This new strategy will allow advertisement and content recommendations to be fed by conversations, both written and spoken, offering more effective targeting. According to Meta, by integrating this data in real-time, brands will be able to reach their audiences with more relevant content precisely at the moment their interests arise.

The launch of this initial update is taking place in two phases. Users will begin receiving notifications and emails starting October 7, anticipating its official release scheduled for December 16. During this phase, interactions with Meta AI will directly influence feed recommendations, similar to how likes or following accounts do.

For example, if a user asks Meta AI about hiking, this could trigger recommendations for hiking groups, content about friends’ trails, or ads for hiking boots. Additionally, users will have control over the personalization of their ads through ad preferences settings and sensitive topics, which will remain excluded from ad targeting.

The incorporation of AI-driven signals also poses new challenges in terms of transparency and privacy, which makes it essential for Meta to implement appropriate controls and opt-out options to gain user trust. This move promises not only to enhance the relevance of ads but also to spark a debate about data management and privacy in the digital age.

China wants to be the queen of free AIs with an unmatched plan: to hassle you into downloading it

Alibaba has recently launched the Qwen3-Omni model, which promises to compete strongly with the leading AI models from OpenAI and Google. This new proposal, especially the Qwen3-Omni-30B-A3B-Instruct variant, has become the most downloaded on the Hugging Face platform, with nearly 100,000 downloads since its release. This success adds to the impressive figure of over 300 open-source AI models that Alibaba has made available, allowing developers and companies to create more than 170,000 derivative models, consolidating its artificial intelligence ecosystem as the largest in the world. Alibaba does not […]

Alibaba has recently launched the Qwen3-Omni model, which promises to compete strongly with the leading AI models from OpenAI and Google. This new proposal, especially the Qwen3-Omni-30B-A3B-Instruct variant, has become the most downloaded on the Hugging Face platform, with nearly 100,000 downloads since its release. This success adds to the impressive figure of over 300 open-source AI models that Alibaba has made available, allowing developers and companies to create more than 170,000 derivative models, solidifying its artificial intelligence ecosystem as the largest in the world.

Alibaba is not going to let you not know that it has an AI

During the Apsara conference organized by Alibaba Cloud in Hangzhou, it was highlighted that the Qwen series models are not only dominating in number but have also shown significant improvements in text, image, audio, and video generation. These innovations have led to multiple variants of the Omni range being able to compete with the best proprietary models in the industry. Currently, five of the ten most popular models in the ranking are from Alibaba, while Meta’s Llama model has fallen to 41st place, despite having had more cumulative downloads than some of Alibaba’s more recent offerings.

The Qwen3 models have maintained a steady pace of constant improvements since their appearance in April. Alibaba has released additional and specific versions, such as Qwen3-Next and Qwen-Image-Editor, which will directly compete with products like Google’s Nano Banana. However, it is worth mentioning that although Alibaba’s models are trending, OpenAI’s model, although displaced, has accumulated over 6.7 million total downloads. This suggests that while Alibaba is currently dominating in recent popularity, the race for supremacy in artificial intelligence remains competitive.

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