LinkedIn is making a strong bet on AI with new features for Premium users

LinkedIn has announced new artificial intelligence-based tools to enhance the job search experience, resume customization, and so that users can receive professional advice through chatbots. These new features will be exclusively available for Premium subscribers worldwide in English.

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Among the new features, one stands out in particular: a tool that allows users to search for jobs by asking questions using natural language. Tomer Cohen, LinkedIn’s product chief, demonstrates this feature with a question like “find me a remote marketing job in Detroit that pays at least $110,000”. This tool could greatly facilitate the job search process.

Another feature allows reviewing and improving resumes in a personalized way. Users can upload their resumes and receive specific feedback for a particular position, making interactive modifications with the help of AI. Rohan Rajiv, from LinkedIn, explains that this tool offers “personalized suggestions to improve [users’ search] for a specific job”. Additionally, there’s an option to create cover letters from scratch with the assistance of AI.

These tools are added to others that LinkedIn began testing last year, such as the ability to summarize feed posts. However, the new LinkedIn features aren’t limited to job search alone. The platform is also testing “AI personas” that represent experts from various fields, who can have conversations with LinkedIn users to learn more about business topics. “The responses are trained by experts and represent a blend of personalized knowledge,” says Cohen.

Besides that, LinkedIn plans to improve search on its platform through generative AI. Although details are scarce at the moment, Cohen states that “with our new search capabilities, all search interactions become smarter”, allowing users to explore any topic in depth. The improvements will be implemented in the coming weeks, promising a “revolution” in the way users interact with the platform.

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LinkedIn will clearly tell you if a post uses AI-generated content

LinkedIn is the latest social platform to implement tags on AI-generated content. This measure is carried out in collaboration with the Coalition for Content Provenance and Authenticity (C2PA), an organization dedicated to establishing industry standards for AI-generated content. Now, AI-generated images published on LinkedIn will include a small C2PA tag in the top left corner. By tapping on that icon, users will be able to obtain more information about the image in question.

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The tags will be automatically added thanks to the embedded code data in the images, as specified by the C2PA process. This initiative is not exclusive to LinkedIn, as other technology companies like Meta, OpenAI, and TikTok have also adopted the C2PA standards.

The main objective of these tags is to improve transparency and reduce the spread of deepfake content or false representations. Although many of these representations may seem harmless, such as the image of the Pope wearing a white coat, others can have serious implications, such as false images of an attack on the Pentagon or distorted representations of the war between Israel and Hamas.

These manipulations can significantly influence public opinion, especially in an electoral context, where the impact of AI-generated content could be decisive in elections such as the European Parliament or the United States, among others.

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LinkedIn is testing a new paid subscription with a series of exclusive features

LinkedIn has launched a new paid subscription called “Premium Company Page”, designed to help users highlight their pages on the platform and convert more LinkedIn members into customers for their businesses. The Premium Company Page is separate from other LinkedIn Premium subscriptions, such as LinkedIn Premium Business.

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This new subscription offers access to exclusive features that are only available through Premium, allowing all page administrators to use them. The Premium company page of LinkedIn will be gradually available and only super administrators of the page will be able to subscribe.

The key features of the Premium company page include a custom call-to-action button to drive interaction with potential customers, the ability to see who has visited the page, and the option to display personalized testimonials to increase credibility. In addition, it offers assistance with post writing using artificial intelligence to optimize content and an exclusive feature that allows automatically inviting people who interact with the content to follow the page.

To highlight the subscription, Premium Business pages will display a golden LinkedIn logo in their header. This new subscription option is being tested with selected users from small businesses at an initial price of $99 per month.

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LinkedIn is implementing a feature to combat fake recruiters

Have you ever been contacted by someone suspicious on LinkedIn offering you a job that seems too good to be true? In order to combat the wave of recruitment scams and spam that the job platform is experiencing, LinkedIn has announced a new verification badge for recruiters in the application.

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From now on, recruiters will be able to confirm their identity through LinkedIn Recruiter, which will soon include it as an optional process. This would be similar to LinkedIn’s identity confirmation system for regular users, which provides a verification badge to make it clear that the user has gone through the identification process.

“Based on our own data and reports from platforms across the internet, we know that impersonating a recruiter is a common way that criminals try to scam people,” says Oscar Rodriguez from LinkedIn in a post. “Although we successfully intercept most fake accounts and scams, verification is one more step in our ongoing efforts to foster genuine and trustworthy interactions on LinkedIn.”

Verification badges for recruiters will be of great help in dealing with increasingly sophisticated internet scammers. Recently, we have come across a new SEO scam that uses AI-generated images of people to threaten to sue blogs and news websites. Additionally, another group of scammers used Elon Musk’s image to try to scam YouTube users during a solar eclipse.

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LinkedIn launches new (and very useful) features for running video advertising campaigns

LinkedIn has launched its own version of Connected TV (CTV) ads. The company’s goal with the launch of this type of ads is to help marketers capitalize on the increase in video content consumption, both within and outside the platform.

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In collaboration with a series of video providers, LinkedIn will now allow marketing professionals to activate video campaigns that will be displayed on their audience’s home televisions. Advertisers on the platform launching Brand Awareness campaigns will now be able to “reach professionals on connected TVs and streaming devices” to expand their video promotions beyond the app itself.

“Just within the Campaign Manager, you can easily launch a LinkedIn CTV campaign and scale it across our network of publishers, including Paramount, Roku, and Samsung Ads,” explains LinkedIn in a blog post. This will provide LinkedIn campaigns with a reach similar to traditional television, although at this stage the reach is limited by the type of campaign and the provider.

LinkedIn has also announced the launch of “LinkedIn Premiere”, in collaboration with NBCUniversal, which will allow brands to “target decision-makers in the United States through NBCUniversal’s premium streaming content on CTV”.

In this way, by expanding LinkedIn‘s own video publishing partner network, advertisers will be able to target high-audience NBCUniversal programs through their streaming offerings. These ads will not have as wide a reach as a traditional television campaign, but it will provide advertisers with more ways to reach the audience with their LinkedIn video ads.

LinkedIn ads on CTV and Premiere will be launched with advertisers from the United States and Canada starting this week.

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LinkedIn adds an important feature so that you can easily contact companies

LinkedIn has announced that it will start rolling out a messaging feature for company pages next week. The feature has been tested since last year, but only with a select group of companies.

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Starting next week, LinkedIn will add a “Message” button to the company profile on the app, allowing visitors to easily get in touch with businesses. The messaging feature on company pages can be enabled or disabled through the inbox settings.

With the feature enabled, business page administrators on LinkedIn will be able to see messages from the pages in addition to their personal inbox. Administrators will also be able to classify these messages by assigning them different conversation topics, making their management easier.

As we mentioned before, LinkedIn started rolling out messaging on company pages last year, but the feature is still not available for many brands. That will change with this new implementation, which provides another contact option in the LinkedIn app for users and clients.

But this is not the only news. In addition to launching the direct messaging feature through the app in general, LinkedIn is also partnering with several third-party platforms to facilitate messaging with companies through social management tools.

“We are delighted to announce the first six API integrations with Bird CRM, Brandwatch, Hootsuite, Oktopost, Sprinklr, and Zoho,” says LinkedIn in a blog post. “The integration with one of these partner solutions for messaging functions will help strengthen administrators who already use one of these platforms. Administrators can now manage their messaging at scale through specialized solutions with an API integration with one of these partners.”

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LinkedIn will make job searching easier for you with this new AI feature

Are you looking for job opportunities? LinkedIn wants to make it easier for you to manage your professional contacts in the app, and has announced that it will divide the classic “My Network” tab into two separate sections. In addition, the platform has added a function of AI-powered suggested messages to help you connect with other users.

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First of all, LinkedIn has divided its “Network” tab into two new sections: “Grow” and “Catch Up”. The first one will allow you to explore and follow people, companies, and topics that interest you, while the second one will show you daily opportunities to interact with your network. For example, you will be able to congratulate someone on their work anniversary, comment on a post, or send a personalized message.

In addition, LinkedIn has added a feature of suggested messages by its AI that will help you be more efficient in your communication with other users. These messages will give you ideas of what to say or how to respond to your contacts, based on the context and tone of the conversation. This way, you can break the ice, stay in touch, or close a deal more easily.

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These updates aim to help you make the most of your professional network and build stronger, long-lasting relationships. LinkedIn states that these features are currently in testing phase and will be adding more options in the future.

LinkedIn is making moves to solve its fake account problem

Deepfakes, AI image generators, and bots are wreaking havoc on the internet and the concept of trust. It is more difficult than ever these days to act with confidence when dealing with somebody online as their profile pictures might be fake and their words may be generated by an automated chatbot. We reported recently on how this problem has been affecting LinkedIn with fake accounts causing plenty of problems on the app. Today, however, we get to bring you news of the actions LinkedIn is taking to solve the problem.

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LinkedIn’s vice president of Product Management, Oscar Rodriguez has published a blog post outlining a new feature that will help the company verify users’ identities, detect fake accounts, and boost authenticity on the network.

The feature includes two new verification steps that will help users confirm who they are dealing with when on LinkedIn. These verification steps include adding your phone number as well your work email account, which users will then be able to verify in a new “About this profile” tab. The new tab will also tell users you created your profile as well as the last time you activated it, so that they can tell if your account is active or not and hasn’t recently been created by scammers.

Rodriguez states in the blog post that the new feature is rolling out to certain companies, saying:

“Starting this week, you can find the “About this profile” feature on each LinkedIn member’s profile page, and soon you’ll see it in more places over the coming weeks, including when viewing invitations and messages. For work emails, our plan is to start with a limited number of companies, but you can expect to see this expand as we add additional companies over time.”

The hope is that these new features should help to stop fake accounts spreading across LinkedIn and also offer users a way to check who they are being messaged by.

In other recent LinkedIn news, scammers have been using LinkedIn Smart Links to try and share phishing scams.