LinkedIn launches a new feature… and, of course, it has to do with AI

LinkedIn has launched a new feature that allows users to make queries in natural language, such as “marketing leaders with experience in AI,” to find matches in profiles, as reported by TechRadar. This improvement, which is available exclusively to Premium subscribers in the United States, transforms the search experience on the platform, making LinkedIn more context-aware and strengthening its role as a precise targeting engine at a time when its advertising business continues to grow. LinkedIA This new tool is a significant advancement in semantic search, as it allows for identifying matches in profiles […]

LinkedIn has launched a new feature that allows users to make natural language queries, such as “marketing leaders with experience in AI”, to find matches in profiles, as reported by TechRadar. This improvement, which is available exclusively to Premium subscribers in the United States, transforms the search experience on the platform, making LinkedIn more context-aware and strengthening its role as a precise targeting engine at a time when its advertising business continues to grow.

LinkedIA

This new tool is a significant advancement in semantic search, as it allows for the identification of matches in user profiles without the need for exact words to appear in them. The innovation lies in the process it uses, designed to scale the search through generative artificial intelligence among the 1.3 billion members that LinkedIn has, representing a change in the way searches are handled on the platform.

As the LinkedIn advertising market in the United States is estimated to grow from 4.86 billion dollars in 2023 to 5.67 billion in 2027, although growth is slowing down, the introduction of smarter search is crucial to maintain advertisers’ interest. By improving relevance and engagement, this functionality tightens the connection between the user’s identity, their knowledge, and their interaction on the platform.

Marketing specialists on LinkedIn will see a considerable impact, as this tool allows them to reach their target audience more effectively. With the ability to conduct more precise searches, the effectiveness of advertising campaigns is expected to increase, providing advertisers with a competitive advantage in an increasingly saturated environment.

Get ready to see more unbearable content on LinkedIn because of its new policy

LinkedIn has refocused its advertising program, now called LinkedIn BrandLink, with the aim of making it easier for brands to access audiences through videos from high-profile creators and publishers. This change is part of the growing demand for visual content on social platforms, where LinkedIn seeks to highlight its significant growth in this format. According to the company, ads through BrandLink have a video completion rate that is 130% higher and 23% more views compared to standard video ads. LinkedIn’s BrandLink connects brands with influencers […]

LinkedIn has refocused its advertising program, now called LinkedIn BrandLink, with the aim of making it easier for brands to access audiences through videos from high-profile creators and publishers.

This change is part of the growing demand for visual content on social platforms, where LinkedIn seeks to highlight its significant growth in this format.

According to the company, ads through BrandLink have a 130% higher video completion rate and 23% more views compared to standard video ads.

BrandLink from LinkedIn connects brands with influencers in the B2B space

In addition, members who interact with these ads are 18% more likely to become potential customers, highlighting the effectiveness of this new advertising tool for advertisers.

Since its launch, LinkedIn offers content themes such as artificial intelligence, leadership, small businesses, innovation, and entrepreneurship, allowing brands to align with trusted editorial content and influential voices in the industry.

The Vice President of Product Management, Lindsey Edwards, emphasized that video is one of the fastest-growing formats on the platform, growing at twice the rate of other types of posts.

Among the first creators to join the program are prominent figures in the B2B field, such as Steven Bartlett, Gary Vaynerchuk, and others.

This focus on visual content is supported by the fact that 91% of B2B marketers consider video essential for accelerating advertising return on investment.

Advertisers will also be able to segment their content by location and language, which amplifies their ability to reach specific audiences. BrandLink is already available on LinkedIn’s desktop and mobile applications, making it easier for various advertisers around the world to use.

For some reason, LinkedIn now has games

LinkedIn is preparing to venture into unfamiliar territory for them: video games. Yes, you read that right.

For those who don’t remember, LinkedIn has been part of Microsoft for several years. And if someone wants to put their video games and Game Pass even in toasters: that’s Microsoft.

LinkedIn DOWNLOAD

According to a new report from TechCrunch, LinkedIn is preparing to venture into unfamiliar territory for them: video games. Yes, you read that right.

The social network has already established itself as the reference platform for business networking, and now Microsoft wants it to be a place where people look for jobs… and play some rounds of Halo?

Game Pass on LinkedIn, what we were missing

The revelation comes from TechCrunch, which claims to have seen code indicating that LinkedIn could be developing a gaming experience.

The platform, owned by Microsoft, already has over one billion users, most of whom use its services to connect, learn, and hire personnel.

The introduction of games could increase engagement on the site, but it is not clear where and how this adaptation could fit. We find it difficult to imagine, to be honest.

It is said that the platform is exploring puzzle-based games like Wordle. And three games (Queens, Inference, and Crossclimb) seem to be already in the development phase.

Although the release date has not been confirmed yet, a LinkedIn spokesperson confirmed the initiative to TechCrunch, emphasizing the intention to make the platform more fun.

LinkedIn DOWNLOAD

Microsoft already has extensive experience in gaming, such as Xbox and its recent acquisition of Activision Blizzard. Although the company has all the necessary tools for games to succeed on LinkedIn, it is not clear if platform users will want to participate.

Other platforms, like Facebook, have also previously tried to add games to their social networks… and the results have not been desired.