Snap has expanded its collaboration with Google Cloud to enhance generative artificial intelligence experiences in Snapchat’s My AI chatbot. The chatbot will leverage Gemini’s multimodal capabilities to understand different types of information, such as text, audio, images, and videos. “Snapchat will leverage Gemini’s robust multimodal capabilities in Vertex AI […] to offer more engaging and innovative features to the Snapchat community through My AI,” said Google in a press release. For example, users will be able to ask My AI to translate a photo of a traffic sign in a foreign country […]
Snap has expanded its collaboration with Google Cloud to enhance generative AI experiences in the My AI chatbot on Snapchat. The chatbot will leverage Gemini’s multimodal capabilities to understand different types of information, such as text, audio, images, and videos.
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“Snapchat will take advantage of Gemini’s robust multimodal capabilities in Vertex AI […] to offer more attractive and innovative features to the Snapchat community through My AI,” Google said in a press release.
For example, users will be able to ask My AI to translate a photo of a traffic sign in a foreign country or ask the chatbot to select the healthiest option from a menu. After integrating Gemini into My AI, Google has announced that user interaction with Snapchat’s chatbot has increased by more than 2.5 times in the United States.
“This partnership with Google Cloud reinforces everything that is so important to serve our community,” said Evan Spiegel, CEO of Snap. “Snap is about giving people the ability to express themselves, live in the moment, learn about the world, and have fun together. Now, with Gemini in My AI, Snapchat users can learn much more about the world, do it very quickly in the moment, and easily share it with their friends.”
Snapchat ha anunciado una nueva herramienta de generación de videos impulsada por IA dirigida a los creadores de contenido. Durante su cumbre anual de socios, la compañía reveló que esta función permitirá la creación de videos a partir de mensajes de texto, y pronto, también a partir de imágenes. Según Snap, su empresa matriz, la versión beta de “Snap AI Video” ya está disponible en su sitio web, pero solo para un pequeño grupo de creadores. La compañía ha aclarado que no tiene planes inmediatos de expandir el acceso a esta herramienta más allá de este grupo selecto. Aunque la presentación no […]
Snapchat has announced a new AI-powered video generation tool aimed at content creators. During its annual partner summit, the company revealed that this feature will allow creating videos from text messages, and soon, also from images. According to Snap, its parent company, the beta version of ‘Snap AI Video’ is already available on their website, but only for a small group of creators.
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The company has clarified that it has no immediate plans to expand access to this tool beyond this select group. Although not many details were shared during the presentation, a Snap spokesperson told TechCrunch that the system is based on Snap’s own video models.
‘We know it’s important for our community to be informed when AI is used to generate content,’ said Ceci Mourkogiannis, Vice President of Product at Snapchat, also confirming that every AI-created video will carry a visible watermark, even when downloaded or shared. Additionally, Snapchat emphasizes that its models have undergone rigorous testing to prevent the creation of harmful content.
Snapchat took its first steps into the world of AI with its chatbot My AI
Snap is the latest tech company to announce a text-to-video generator. Other platforms, such as TikTok and Instagram, are also developing this type of AI text-to-video technology, and companies like Adobe and OpenAI plan to launch similar tools soon.
Snapchat continues to evolve its platform to stay relevant and attractive to its users in an increasingly competitive market. The social app has announced a series of new features, highlighting the ability to edit already sent messages, allowing users to correct typographical errors or slip-ups. This feature has a short five-minute window after sending, and only if the recipient has not yet opened it.
The function to edit messages will be available for Snapchat Plus subscribers, a similar move to what Elon Musk did in his day, who decided to put the most requested feature by Twitter users in his paid subscription service: Twitter Blue. Message editing is a trend in the world of social platforms, where apps like Meta Messenger, Instagram or WhatsApp have already incorporated it.
Snapchat is also enhancing its chatbot My AI with new AI-powered features, such as the ability to remember important dates and create a countdown to remind you of them. Additionally, you will now be able to generate custom clothing for your Bitmoji using AI, and AI Lenses will allow you to create a 90s Polaroid-style version of yourself with just a selfie.
But that’s not all, because you will also have the possibility to send emoji reactions to friends who share their location with you on Snapchat during a trip or when arriving at work. These new features are already available, although the message editing function for Snapchat Plus subscribers “will be coming soon,” according to Snapchat.
Snapchat has launched a new advertising option called “sponsored AR filters”. From now on, brands can sponsor augmented reality (AR) filters in the app that users can add to their posts and that allow companies to create brand overlays for images, with the possibility of including links to advertising campaigns.
Thanks to this new feature, brands will not have to invest a lot of time and money to create a sponsored filter, as opposed to a full AR experience, since they will be able to upload existing assets and create filters from Snapchat’s template library.
“Without the need for external production costs, advertisers can effortlessly create sponsored AR filters in less than 10 minutes using Lens Web Builder, a free DIY tool for creating Filters and Lenses,” says Snapchat in a blog post. “This allows budget-conscious brands to participate without the expense of traditional production and graphic script creation.”
Lens Web Builder includes a series of templates for facial filters, location-based overlays, countdown timers, quiz generators, and much more, offering many opportunities to create simple and attractive overlays for advertising campaigns on Snapchat.
However, the filters are displayed after capturing the content, which makes them a less interactive experience than Snapchat‘s classic augmented reality filters, and could make them less interesting for the audience. Still, it remains another way to increase exposure in the app and connect with Snapchat users in a more enjoyable way than with traditional ads.
The company claims that brands can boost their visibility on Snapchat through in-stream CTA filters. Additionally, filters can also act as a complement to Lenses, applied after capture.
Snapchat users on iPhone might have noticed a fresh tag in their notifications – the ‘Time Sensitive’ label. But what’s the deal with it, and why is it making waves among Snapchatters? Let’s break down the specifics of this feature.
Snapchat doesn’t just throw notifications at you; it lets you call the shots. Whether it’s updates from friends, new connections, or reminders, you have the power to customize what pops up on your lock screen or in the notification center.
So, what’s the big deal with time sensitivity on Snapchat? According to the app, ‘Time Sensitive’ means it’s a top-tier notification. Even if your phone is in Do Not Disturb mode, these alerts breakthrough, insisting that you pay attention right away. In a nutshell, Snapchat’s Time Sensitive notifications flag certain messages or Snaps as high-priority, ensuring you don’t miss out on important stuff. This feature landed on Snapchat with an update in May 2023.
These are alerts that demand instant action. While not every app is on board with this real-time urgency, Snapchat has embraced it – not without some users raising eyebrows, especially when routine Snaps get the urgent treatment. Luckily, there is a way to get rid of this feature and it is not very hard.
How to turn off Time Sensitive Snapchat notifications on iPhone
For those who like staying on top of important updates, Snapchat‘s Time Sensitive feature is handy. But not everyone wants their phone buzzing urgently all the time. If the constant urgency is a bit much, no worries – here’s a quick guide on how to dial it down.
Head to Settings: On your iPhone, go to Settings.
Find Snapchat Settings: Scroll down and locate the Snapchat section.
Toggle Off Time Sensitivity: In Snapchat settings, look for Time-Sensitive Notifications and flip the switch to turn it off.
Follow these steps, and you’ll regain control over your Snapchat notifications. It’s all about finding the sweet spot between staying informed and enjoying some uninterrupted peace.
Snapchat cares about its users – that’s clear from the constant evolution of features and the flexibility to opt out. They understand that not every user wants their phone buzzing urgently all the time. By giving you the option to turn off features like Time-Sensitive Notifications, Snapchat empowers users to shape their experience. It’s a nod to individual preferences, allowing users to strike the right balance between staying informed and enjoying uninterrupted moments of peace. The commitment to user choice is a testament to Snapchat’s dedication to enhancing the user experience. After all, technology should work for you, not the other way around.
Master the art Snapchat half swipe-update despite the Peek a Peek feature. Timing and non-subscriber strategies revealed!
Ever been in the sneaky business of reading your Snapchat messages without tipping off the sender? Ah, the infamous art of the “half swipe”! But hold on, things just got a tad trickier with Snapchat’s Peek a Peek feature.
The half swipe, a beloved maneuver allowing you to discreetly peek at messages without triggering that pesky “read” label, used to be the savvy user’s secret weapon. However, after the arrival of the Peek a Peek feature the game changed—big time.
Now, Peek a Peek, available only to Snapchat Plus subscribers, has added a little twist. It’s like a guard dog, alerting senders when someone peeks into their chat. So, how can you still master the Snapchat half swipe despite this watchful eye?
What is Snapchat half swipe?
The term “half swipe” in the context of Snapchat refers to a technique used by users to view incoming messages partially without triggering the “read” status notification for the sender. In the past, this action allowed users to discreetly read messages without notifying the sender that the message had been seen.
However, with the introduction of the Peek a Peek feature in Snapchat, the dynamics of this action have been altered.
How to half swipe on Snapchat after the update
There are strategic approaches to navigate this updated landscape:
Timing strategy: One effective method involves timing your half-swipe when the sender is offline. Since Peek a Peek doesn’t trigger notifications, this window of inactivity can be your ally. This means you can half-swipe into the chat without alerting the sender, provided they are not actively using the app. Understanding when the sender is offline, indicated by the absence of activity indicators such as the green dot or flashing text, is crucial for executing the timing strategy effectively.
Non-subscriber advantage: The Peek a Peek feature is specific to Snapchat Plus subscribers. Hence, if you’re conversing with non-subscribers, the standard half-swipe technique remains unaffected. It’s like a trip down memory lane, allowing you to view messages discreetly without worrying about setting off any alarms.
Snapchat’s updates often change the game, and adapting to these alterations means devising new strategies to preserve a sense of privacy in your digital conversations.
Snapchat has announced its new project to enhance the Halloween spirit. Moreover, the company made the announcement with a very entertaining video that is currently live on YouTube.
As Halloween approaches, Snapchat has a surprise for its users: the Snapchat Phantom House campaign. This thrilling multimedia series is designed to enhance your Halloween experience. In this article, we’ll go through Phantom House and how you may participate in on the Halloween fun.
Snapchat’s latest product, Phantom House, is all about Halloween. But this isn’t your average creepy tale. Instead, it’s a fully immersive experience that takes place entirely within the Snapchat app. Whether you’re chatting with friends, taking photos, watching videos, or researching the latest Spotlight material, Phantom House will keep you entertained.
This series is centered on three Snap Stars: Tony Talks, Sofie Dossi, and Ezee, all of whom are verified content providers. They’ll take you on a thrilling adventure as they try to escape the Phantom House. Snapchat has collaborated with Secret Level, a production studio recognized for its unique storytelling and cutting-edge visuals, to bring this unsettling narrative to life, making it even more compelling.
Snapchat’s official announcement reveals, “Snap creators Tony Talks, Sofie Dossi, and Ezee will star in this new series as they race against the clock to escape the Phantom House. Snapchatters can tune in to the weekly content series to watch the story unfold, participate in the adventure by helping the creators gather new clues and solve puzzles, and share what they’ve seen with friends through AR Lenses and AI-generated Dreams selfies inspired by the Phantom House.”
An Interactive adventure with AR lenses
What makes Phantom House stand out is its interactive nature. As you follow the story, you’ll have the chance to immerse yourself in the narrative like never before, thanks to Augmented Reality (AR) lenses. These lenses allow you to explore the Phantom House and discover crucial clues that will assist the Snap Stars in their quest for freedom.
However, the excitement does not stop there. Phantom House’s virtual environment will come to life in New York on October 16th. Those who are fortunate enough to attend are in for a fantastic adventure. Maybelline and Disney+ are also participating in the event, bringing their own spin to Snapchat’s Phantom House celebration. Prepare to have a frightening and amazing experience.
Snapchat Phantom House: Your Unforgettable Halloween Journey
Snapchat’s Phantom House launches just in time to make your spooky season unique, with Halloween fever at an all-time high. It mixes storytelling, augmented reality, and user participation to provide hours of suspense and intrigue. You may also explore Snap’s new AI-generated Dreams images, which will give a magical touch to your adventure.
Brands can also get involved by partnering with the Phantom House project. This is an excellent opportunity to communicate with Snapchat’s large user base, especially because 80% of Snapchat users plan to use the app during Halloween. Don’t pass up the opportunity to interact with this enthusiastic audience during the spookiest time of year.
In the following weeks, prepare to be engulfed in the world of Snapchat Phantom House—a land of mystery, secrets, and fascinating experiences awaits. Prepare for an exciting Halloween journey, and allow the unknown to fascinate your senses! The Phantom House on Snapchat is here to make your Halloween absolutely unforgettable.
Snapchat partners with Microsoft to insert sponsored links into users’ conversations with the My AI chatbot.
We’ve said it before, and we’ll say it again: artificial intelligences are here to stay. What is arguably the biggest technological revolution of the decade (and possibly the century) is advancing rapidly, and AIs are becoming increasingly present in our lives.
One of the many examples is found in My AI, a chatbot launched by snapchat in February and powered by the popular ChatGPT that allows us to talk to a virtual friend while using the snapchat app, as if we were talking to another of our contacts. Since the app was launched for the entire public, its use has been increasing, and snapchat wants (of course) to take advantage of the situation.
As? Including advertising in the chatbot. The idea is not new, since in May snapchat announced that it would begin testing sponsored links in My AI, but the most striking thing about this whole matter is that the company’s new advertising partner is none other than the giant Microsoft.
Through an API called “Ads for Chat,” Microsoft Advertising will allow advertisers to reach potential customers when they interact with My AI on Snapchat. The process is quite simple: a user asks the chatbot, for instance, about a place to have dinner, and it responds with a sponsored link.
Thanks to Microsoft’s Ads for Chat API, which is based on the same technology as the new Bing, advertising partners can control and customize the ad experience. They can choose the ad formats they believe are most suitable for their audiences and integrate them in a way that appears native in the user experience when using the chatbot.
It’s been two years since Snapchat announced that it wanted to become one of the biggest gaming destinations in the business. While the global partnership lead, John Imah, was pretty confident with the eight games that appeared in 2019, it looks like things have changed. The company is stepping back and moving away from this venture.
In one of it’s latest financial reports, Snapchat outlined the issues the company has been facing this year. Besides a drop in the market share, it seems like revenue is also falling. It’s had to make a decision to cut some projects, one of these being future game development.
The report also has a letter at the end sent out to Snapchat staff. About 20% of the employees will lose their jobs, which is around 1,300 people. The focus is now shifting to augmented reality, revenue growth, and community development. If any projects aren’t connected to these three elements, they need to go.
I haven’t been on Snapchat in years, as I find the app rather pointless. Little did I know there’s been so much development in the background since then, adding more features. Not that it piques my interest to reinstall it, but the games portion may have made me reconsider.
While this new move towards no game development and employee lay-offs are sad, Snapchat believes it will save about $500 million in light of the latest drop in market shares. Perhaps the company, like so many others, was too ambitious and bit off more than it could chew. We’ll have to see if users feel any loss at the decision for no more games.
Other features are still proceeding, such as the dual-camera tool on Snapchat where you can use both the front and back cameras. Also, I believe it’s continuing with the Snap Map feature development.
Snapchat has been innovating cool new features ever since it burst onto the scene with its disappearing messages. There have been a couple of missteps, we’re looking at you Snap Glasses, but generally, new Snapchat features tend to impress., This latest update definitely follows that tradition and is one of those feature updates that makes you think, why didn’t anybody do that before? Let’s check it out.
Snapchat has published a blog post detailing the rollout of a new feature called Dual Camera. The feature will enable users to take photos and selfies at the same time by snapping pictures from both of your smartphone cameras.
The new feature offers users four perspectives for their double pictures, which are: Picture in Picture, Vertical, Horizontal, and Cutout. According to Snapchat, these new types of photos will also work with other Snapchat creative tools such as music, stickers, and lenses.
Of the new Dual Camera update, Snap says:
“With one simple tap, you can start creating Snaps and Stories, or more polished Spotlight videos, with double the perspective. Dual Camera is a creative way for our community to capture exciting moments while being part of the memory – like rocking out at a music festival, or everyday moments like your culinary adventures in the kitchen.”
The feature has already started rolling out to iOS users who will simply need to look out for the new Dual Camera icon once they’ve updated their version of Snapchat. Android users will have to keep an eye out for the update, however, which is due to roll out in the coming months.
Once again, this is a cool update from Snapchat that feels like it should have been rolled out years ago. It is funny to think that millions of dollars have been spent developing 360 cameras and all Snapchat has done is take advantage of technology that almost everybody already owns. Sure, the pictures won’t offer full 360-degree images, but the average user isn’t really looking to take those types of photos anyway.
