Could the cancellation of Blizzcon 2024 have consequences for Blizzard?

There won’t be a BlizzCon 2024, but what does this mean for Blizzard and the BlizzCon? That’s what we dissect in this article, putting into perspective its highs and lows.

There are fewer and fewer events focused on specific games or companies. There are conferences, especially those focused on brands, but not events. Places where fans can gather, share their passion, ask questions, and feel like they are in a place made just for them, for a few days. A common occurrence during the 00s, which was lost in the 10s, and today seems impossible.

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One of the few events that had resisted was the Blizzcon. An annual event dedicated to all Blizzard games, which started in 2005, and that brought together fans and developers for a weekend of conferences, announcements, talks, and all kinds of activities. Something that seems to be that we may end up losing forever.

This week it has been confirmed that there will be no Blizzcon in 2024. While Blizzard has stated that their intention is to hold multiple physical events worldwide and showcase what they are working on at other events, for many it is not the same. And that is the question that has arisen after this announcement. What did Blizzcon mean to its fans? Even more importantly, is it possible that if there were no more Blizzcon it would not necessarily be a negative thing? The answer to this is not as easy as it seems.

Although it may not seem like it, the disappearance of Blizzcon could be good news. Blizzard is now part of Microsoft. In terms of announcements and exposure, they now have a bigger engine with their new parent company taking care of marketing, which makes Blizzcon less relevant. They could even split into those promised multiple events, which could take place in different parts of the world. Because without the need to be a major hub for their announcements, they could simply be events where fans gather to celebrate their games.

Those with good memory will also know how to point out that this is not the first time there is no Blizzcon in a year. During the pandemic years, we didn’t have it, leaving us without the event in 2020 and 2022, with the 2021 edition being exclusively online. There was also no Blizzcon in 2006 or 2012, showing that it is common for Blizzcon not to be held in a specific year. Which could very well be the case.

The problem is, what would be Blizzard’s motivation to do it? Part of Blizzcon’s interest for the company was to make announcements that resonated more strongly by having a specific place to make them. If they are going to have the same effect by presenting them at Microsoft events, their motivations to make a new BlizzCon are minimal.

In fact, a Blizzcon doesn’t make sense if it’s not, at least, of a reasonable size. Much of its appeal lies in the interaction between developers and fans. That meant creating a closer community, giving the feeling of being a big family. And occasionally, some interesting questions and information would come to light that would not have otherwise been revealed. That complicity would be lost if there were multiple less centralized events where developers simply weren’t present. Or if there were fewer events.

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Because without Blizzcon, there would likely be no real incentive to invest the money that such an event entails. For developers to participate in conferences, Q&A sessions, or interact with fans in general. Missing out on everything that makes Blizzcon unique. Because if the events were just game presentations or fan gatherings, how would they differ from any other gaming convention or something that fans could organize on their own?

Without Blizzcon, something intrinsic to Blizzard is lost. That feeling that there is a particular culture around Blizzard of which fans are a part. Many people dream of going to Blizzcon. Many others go every year. And that would be lost if it doesn’t return for 2025, ensuring its consistency. But, as we said, what would Microsoft gain by maintaining an event that costs them more than simply treating Blizzard like all their other companies?

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Diablo Immortal bombs with Blizzard fans

How do you alienate a legion of fans? This is how.

Blizzard’s announcement of the mobile game Diablo Immortal has set the internet aflame. This video shows the reaction to the game’s announcement at BlizzCon 2018:

The game’s cinematic and gameplay trailers have both received hundreds of thousands of dislikes on YouTube, as shown below.

Why is Blizzard, a historically beloved company with a famously passionate fanbase, facing the brunt of the biggest video game outrage in recent memory? There are a few factors that we’ll attempt to break down.

The BlizzCon Reveal

For those unaware, BlizzCon is an annual conference held in Anaheim, California that’s a celebration of all things Blizzard. The con is a major event, complete with game reveals, cosplay, Q&A sessions with developers, and even concerts. Tickets to the event are very expensive, so the audience is made up of the most hardcore Blizzard fans.

Blizzard had hinted at the appearance of some sort of Diablo news at this year’s BlizzCon, leaving many fans of the acclaimed series to believe that the highly-anticipated Diablo 4 would be announced.

Once the game was onstage to be a mobile game, fans were furious. The developers were met with boos after answering a few questions, as seen in the video above. The fact that fans (who paid hundreds or even thousands of dollars to attend) booed loudly displays the huge distaste for Diablo Immortal within the hardcore Blizzard fanbase. To an outsider, it may be confusing to see such intense outrage directed towards a new game in the Diablo series, even a mobile game, since the fans have been requesting a new game for years. Basically, the core Blizzard demographic and mobile gamers don’t overlap at all.

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Note: Apparently, Blizzard planned to announce that Diablo 4 was in development after the reveal of Diablo Immortal, but they decided not to.

Hardcore Blizzard fans are not mobile gamers

Pictured: A screenshot of the mobile version of Heartstone, Blizzard’s only real successful foray into mobile gaming

For its entire existence, Blizzard has been a company that has focused on the PC gaming market. Its most popular games, including World of Warcraft, Overwatch, Diablo, Starcraft, and Hearthstone, are played either exclusively or most commonly on PC. Diablo itself is a franchise that is most commonly linked with PC gaming and mouse + keyboard controls. Blizzard fans are apparently not at all psyched to play Diablo on a small phone/tablet screen with touchscreen controls. Since mobile gaming is a much more casual market than PC, some fans feel that Blizzard is ignoring its loyal core fanbase in favor of a wider, more casual audience.

Fans have no faith in the developer

Blizzard itself isn’t developing Diablo Immortal. Development is instead being handled by Chinese company NetEase, who has developed poorly received MMO’s like Crusaders of Light and Endless of God. Fans were quick to point out the similarities between Diablo Immortal’s UI and Crusaders of Light’s, leading many to speculate that the game was simply a reskin of CoL. Blizzard has denied this, saying that Diablo Immortal is a brand new game being built from the ground up.

In an interview with Kotaku, they acknowledged the UI similarities and said: “I want to assure you that Diablo Immortal is purpose-built from the ground up. In the East, that control method is becoming ubiquitous, and it’s becoming ubiquitous because it’s very natural, and it feels great. Less so in the West, but we’re now starting to see some games that are bringing that mechanic to the West. So it’s us taking inspiration from some of the work they’ve done already.”

Grindy, loot-heavy MMO’s like Crusaders of Light are extremely popular in Asia, but their popularity is lukewarm in the West. It remains to be seen if Diablo Immortal will take inspiration from these games, but fans are not optimistic.

There’s also the issue of monetization. While Blizzard hasn’t announced how it plans to monetize Diablo Immortal, mobile games are notorious for bleeding the player dry with microtransactions. One of the biggest reasons Crusaders of Light was panned in the West was because of its rampant microtransactions and pay-to-win structure, leaving fans worried that Diablo Immortal will follow in its footsteps.

What do you think about Diablo Immortal? Is the controversy deserved? Or are fans overreacting? Leave us a comment!