The British television took a bold step in exploring artificial intelligence with the appearance of the first AI-generated presenter on the investigative program Dispatches, titled Will AI take my job?. This episode focuses on the impact and use of AI in the workforce, highlighting its disruptive potential and the ethical challenges it poses.
A presenter made with AI
During the broadcast, which took place last Monday night, viewers began to notice something unusual in the presentation. The presenter’s mouth was blurry and some movements seemed strange, revealing that they were facing a figure completely generated by artificial intelligence. Louisa Compton, head of news at Channel 4, justified this choice as a reminder of the power of AI to alter the perception of content and the risk of misleading the public, given that the generated content is not conventionally verifiable.
Despite the innovative move, Compton emphasized that AI will not provide a substitute for quality, balanced, and impartial journalism, and that there are no plans for its regular use in news writing. This reflection is crucial in an era where trust and truthfulness are more important than ever, especially with the growing ability of technology to create realistic representations.
The presentation of this AI presenter follows in the footsteps of other milestones in the entertainment industry, such as the case of Tilly Norwood, who became the first Hollywood actress generated by artificial intelligence, and who recently attracted attention for her participation in an audition that generated intense competition among studios. With the rise of AI in multiple sectors, the conversation about its impact on work and creativity remains relevant.
