Sony has taken an ambitious direction in the development of its upcoming video game Marathon by hiring Oscar-winning director, Alberto Mielgo, to create an eight-minute cinematic short that establishes the game’s narrative and environment. Mielgo highlighted on his Instagram account that this production did not involve artificial intelligence, in response to rumors that arose around his creative process. “I can’t believe we’ve reached a point where I have to clarify this, but here it is: this is not AI,” he wrote, emphasizing that 155 people worked hard over an extended period to bring this project to life.
Not everything is AI
Mielgo’s statements also addressed concerns about the use of external artistic assets in Marathon. He clarified that a texture was used by mistake and that the press has exaggerated the situation. “The worst part is working very hard for years to create something great, only for it to be overshadowed by the press,” he stated. Despite these setbacks, Sony announced that Marathon will be released in March 2026, ensuring that they will make the necessary corrections in the game’s development.
Regarding the discussion about the use of artificial intelligence in the creative field, Mielgo admitted to not having defined opinions on the matter, but stated that AI will never replace the human desire to create art. “That part will never be replaced,” he assured, making it clear that his commitment is to creativity and artistic expression.
As the launch of Marathon approaches, the community of players and critics will be watching closely how this project unfolds and the creative decisions the Bungie team will make along the way.
