Gearbox Software has given a new boost to its Borderlands saga with the imminent arrival of Borderlands 4, scheduled for September 12. To spark interest among players, the company has decided to offer Borderlands 2 for free on Steam until June 8, after which the game will return to its regular price of 29.99 euros. This initiative gives new users the opportunity to dive into the looter-shooter universe that has defined the franchise.
Borderlands 2 has recently suffered because of Take-Two
Despite the 93% positive ratings for the game overall, Borderlands 2 has recently faced a review bombing phenomenon, receiving only 23% favorable opinions in the last 30 days. This behavior originated after a video by a popular YouTuber who mentioned changes in Take-Two’s End User License Agreement, suggesting that the company had begun collecting sensitive user information.
This video also echoed possible restrictions that the EULA could impose, such as the prohibition of interfering with the experience of other players. However, these practices were already part of the registration requirements on the SHiFT platform, created by Gearbox to offer additional features and in-game rewards. There is no concrete evidence that an active hunt for modifications is taking place, but the community has quickly reacted by starting a review bombing campaign.
2K Games has also launched a promotion that reduces the price of other titles and DLC from the saga, with the free offer of Borderlands 2 as the best card to attract new players before the release of Borderlands 4. The decision seems to be part of a broader strategy to revitalize interest in the franchise at a critical moment in its evolution.
