Grand Theft Auto VI is expected to hit the market in the fall of 2025, and its release has become one of the most anticipated events in the video game industry. The next installment of the acclaimed game from Rockstar Games not only promises to revolutionize the world of video games, but it could also have a significant impact on console sales, particularly the Xbox Series S, which stands out for its more accessible price.
Series S could be the big winner with GTA VI
With a cost of less than 200 dollars, the Xbox Series S positions itself as an ideal option for gamers who want to enjoy GTA VI without making a large financial outlay. Analyst Rhys Elliot from MIDiA Research has pointed out that Microsoft could implement an aggressive advertising campaign, presenting the Series S as “the most affordable way to play GTA 6”. This strategy could significantly increase console sales, especially among consumers with limited budgets.
However, the situation could become complicated if Sony manages to secure the marketing rights for GTA VI. In the past, games like Hogwarts Legacy have shown that advertising rights can influence console purchase decisions, and many players opted for the PS5 instead of the Xbox. Given that PlayStation has a significant installed base, it would not be surprising if Take-Two, the parent company of Rockstar, prioritized its business interests when choosing a marketing partner.
The competition between Xbox and PlayStation will intensify as the launch of GTA VI approaches, with each console striving to capture the largest share of the market. The arrival of the new title from Rockstar Games represents not only an opportunity for players but also a challenge for both companies in their fight to lead in the realm of video game consoles.
