Tag: seo

The new foundations of SEO for bloggers in the era of AI

In a constantly evolving digital landscape, clarity has become a fundamental aspect for attracting both human readers and artificial language models. The blogs that succeed today not only stand out for their writing style but also for being clean, consistent, and easily understandable, both for users and AI-based search engines. The SEO of reaching all bloggers and content creators must adapt to a new era where SEO has shifted from focusing on ranking positions to retrieving information. This implies that those who write must consider themselves […]

In a constantly evolving digital landscape, clarity has become a fundamental aspect for attracting both human readers and artificial language models. Successful blogs today not only stand out for their writing style but also for being clean, consistent, and easily understandable, both for users and for AI-based search engines.

The SEO of reaching everyone

Bloggers and content creators must adapt to a new era where SEO has shifted from focusing on ranking positions to retrieving information. This means that those who write must be considered recognizable entities by language models like ChatGPT or Gemini. Frequent content updates are now essential, as posts with visible update dates tend to perform better in clicks and visibility.

The volatility of Google’s algorithms has increased the difficulty of maintaining web traffic. Entries that exhibit a clear organizational structure and thematic authority are more likely to be cited in AI-generated summaries. Therefore, creators should view their blogs as interconnected ecosystems where each article, internal link, and external authority signal reinforces the brand’s identity and relevance.

In addition, the importance of branding in SEO is highlighted. AI values consistency in brand presentation, from tone to visual elements. By establishing recognizable patterns and encouraging users to save content as examples of quality, creators can strengthen their presence in front of AI.

In summary, the transformation of digital landscaping urges us to prioritize clarity over confusion. Adapting to these new demands is not just an option, but a necessity to survive and thrive in the future of content creation.

ChatGPT has grown in popularity, but 95% of users still use Google for searches

The rise of ChatGPT as an artificial intelligence tool has been remarkable, experiencing explosive growth in its number of users compared to previous years. However, recent data from Similarweb, shared by SEO consultant Brodie Clark, shows that 95% of these users still choose Google as their starting point for online searches. This trend highlights Google’s continued dominance in the search engine market. Nothing surpasses classic searches Despite the increase in the use of artificial intelligence tools, frequent users of ChatGPT also turn to […]

The rise of ChatGPT as an artificial intelligence tool has been remarkable, experiencing explosive growth in its number of users compared to previous years. However, recent data from Similarweb, shared by SEO consultant Brodie Clark, shows that 95% of these users still choose Google as their starting point for online searches. This trend highlights Google’s continued dominance in the search engine market.

Nothing beats classic searches

Despite the increased use of artificial intelligence tools, frequent users of ChatGPT also turn to Google to verify information, according to a study by Nielsen Norman Group. This intersection between traditional search and advancements in artificial intelligence indicates that, although tools like ChatGPT are on the rise, most users still rely on Google for more accurate results.

Additionally, the referral traffic coming from ChatGPT is currently declining, while Bing has started to send an increasing volume of traffic to certain websites. This change suggests that the search landscape is evolving and that user behavior may be beginning to diversify beyond Google.

Website owners must pay attention to these dynamics, and it is essential that they analyze their analytics to understand where their traffic comes from and how it varies according to the search tools used. As the use of AI, such as ChatGPT, continues to rise, web traffic analysis becomes a crucial tool for adapting to changes in user behavior.

In summary, while the popularity of artificial intelligence tools continues to grow, Google remains the undisputed giant in the field of online searches.

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Google will make AI searches the default search mode "soon"

Logan Kilpatrick, product manager at Google, announced this Friday that AI Mode will soon become the default search experience for Google Search. This change not only marks a milestone in the evolution of online search but also solidifies the future direction of Google Search, according to Liz Reid, head of Google Search, who stated in May 2025 that AI Mode will represent the future of the platform. If you don’t want AI in your daily life, you will have to find another search engine. Since its launch, AI Mode has been implemented in 180 countries […]

Logan Kilpatrick, product manager at Google, announced this Friday that AI Mode will soon become the default search experience for Google Search. This change not only marks a milestone in the evolution of online search but also solidifies the future direction of Google Search, according to Liz Reid, head of Google Search, who stated in May 2025 that AI Mode will represent the future of the platform.

If you don’t want AI in your day-to-day life, you’re going to have to find another search engine

Since its launch, AI Mode has been implemented in 180 countries and territories, with recent expansions in the United Kingdom, India, and the United States. This feature allows users to perform searches using text, voice, and images, in addition to offering conversational follow-up questions. Through a technique called query fan-out, AI Mode provides more comprehensive answers by issuing related searches simultaneously across subtopics and multiple data sources.

Despite the advantages it offers, the integration of AI Mode poses challenges for tracking specific data in Search Console, as the results are grouped with conventional searches. This could complicate things for SEO professionals, who will need to quickly adapt to these new dynamics. With the shift to AI Mode as the default option, significant repercussions are anticipated in search engine optimization strategies.

The SEO community faces an uncertain future, but experts have proven to be resilient and creative in the face of the changing digital landscape. Adaptation and innovation are expected to be crucial for moving forward in an environment where artificial intelligence will play an increasingly prominent role. In this context, those who fail to adapt may find themselves at a disadvantage.

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"Good SEO is good GEO," they tell us from Google

During his presentation at WordCamp US, Danny Sullivan, director of Google Search, emphasized the relevance of SEO (search engine optimization) and GEO (geographic optimization), stating that “good SEO is good GEO.” This comment underscores the need to consider both aspects in Google’s future search strategy. However, despite the relevance of SEO, Sullivan warned that this practice could be “depreciated,” suggesting that the future of searches on Google might focus more on providing direct answers than on traditional rankings. A course is no longer enough to learn SEO The […]

During his presentation at WordCamp US, Danny Sullivan, director of Google Search, emphasized the relevance of SEO (search engine optimization) and GEO (geographic optimization), stating that “good SEO is good GEO.” This comment underscores the need to consider both aspects in Google’s future search strategy. However, despite the relevance of SEO, Sullivan warned that this practice could be “depreciated,” suggesting that the future of searches on Google might focus more on providing direct answers than on traditional rankings.

A short course is no longer enough to learn SEO

Sullivan’s intervention took place in a context where several digital publishers expressed their concern about the effective decrease in organic click-through rates. Blogger Angie Drake pointed out that her click-through rate has dropped since the launch of the AI Overviews feature, despite the fact that impressions of her content have increased. Drake questioned Google about what measures will be taken to compensate publishers who have been harmed by this change, indicating that her sponsors are particularly concerned about this metric.

During the session, Sullivan also shared statistics and observations about current SEO trends and the impact of artificial intelligence, highlighting the need to adapt to a new way of searching for information online. Although SEO remains relevant today, Sullivan seems to agree with the opinions of experts like Michael King, who points out that SEO is in a phase of transition.

For those who wish to delve deeper into the topic, a link to the full video of Sullivan’s presentation is provided, where both SEO and GEO are discussed in detail, as well as other key points about the evolution of search on Google.

YouTube surpasses Facebook and Wikipedia in chatbot traffic

YouTube has established itself as the main recipient of referral traffic generated by chatbots, surpassing platforms like Facebook and Wikipedia by more than three times, according to Similarweb data from May 2025. This finding underscores the growing influence that artificial intelligence has on how users consume content online. Video as an educational resource In light of this trend, marketing specialists find themselves needing to prioritize their SEO strategies on YouTube and create video content that aligns with AI-driven searches. This approach does not […]

YouTube has established itself as the main recipient of referral traffic generated by chatbots, surpassing platforms like Facebook and Wikipedia by more than three times, according to Similarweb data from May 2025. This finding underscores the growing influence that artificial intelligence has on how users consume content online.

The video as an educational resource

Given this trend, marketing specialists find themselves needing to prioritize their SEO strategies on YouTube and create video content that is aligned with AI-driven searches. This approach will not only capture the emerging traffic driven by chatbots but will also enhance brand visibility on a platform that remains the most popular for video consumption globally.

On the other hand, content editors must prepare for chatbots to enhance educational content. This implies the need to optimize their materials to provide quick answers, as users seek accurate and accessible information immediately. In an ecosystem where immediacy is key, providing content that effectively responds to inquiries can make a difference in web traffic.

In addition, social media teams have the opportunity to experiment and share formats that are friendly to AI. By doing so, they can maximize the potential of the growing referrals coming from chatbots, thus capturing the attention of new audiences. In a continuously evolving digital environment, adapting to new technologies and trends becomes imperative for brands and content creators.

How to keep viewers watching YouTube videos

YouTube has shown that its algorithm is drastically different from Google’s, focusing more on viewer behavior than on thematic depth. While Google’s search engine rewards authority and content depth, YouTube prioritizes whether users enjoy and engage with the presented material. According to Todd Beaupré, YouTube’s product lead for growth and discovery, the platform seeks to understand not only what viewers do but also how they feel during their viewing time. Retaining viewers is the ultimate goal. The SEO strategies that […]

YouTube has shown that its algorithm is drastically different from Google’s, focusing more on viewer behavior than on thematic depth. While Google’s search engine rewards authority and content depth, YouTube prioritizes whether users enjoy and engage with the material presented. According to Todd Beaupré, YouTube’s product lead for growth and discovery, the platform seeks to understand not only what viewers do but also how they feel during their viewing time.

Retaining viewers is the ultimate goal

The SEO strategies that are effective for blogs do not translate well to YouTube. Many B2B professionals have tried to apply typical blog optimization tactics, such as keyword research and the use of metadata, but their effectiveness is limited on this social network. Instead, it is estimated that up to 90% of the most successful videos use custom thumbnails, which have a much greater impact on users’ click decisions than keywords or tags.

In addition, audience retention is a crucial factor. If a video loses most of its viewers in the first 15-30 seconds, it is very likely that it will not receive further recommendations, regardless of the quality of the content. This means that content creators must avoid long introductions or animations that may quickly bore the audience.

For B2B companies, it can be advantageous to treat YouTube as a media brand and build a relationship with viewers before asking them to take any action, such as visiting a website or downloading a document. By doing this, more credibility can be generated and greater long-term engagement can be fostered.

In summary, by adjusting the strategy towards a behavior-based approach, brands can leverage the potential of YouTube as an effective discovery engine in the B2B space.