TikTok has announced the launch of a new feature in collaboration with global superstar Billie Eilish called “Fan Spotlight”, thus celebrating the release of her new album, HIT ME HARD AND SOFT. This innovative tool allows artists to highlight their favorite videos created by fans in the music tab of their profile.
With Fan Spotlight, every artist can select up to five videos at once, pinning them at the top of their page as “Fan Spotlight”. When an artist chooses a video, the creator will receive a notification, and the video will remain pinned for a maximum of seven days, allowing artists to renew their selection on a weekly basis.
The initiative by Billie Eilish, under the hashtag #HITMEHARDANDSOFT, has been a crucial element for the launch of this feature. Fans can enjoy the new album by creating playlists, participating in challenges to unlock exclusive illustrations, and joining the mentioned campaign. Additionally, TikTok has introduced animations and a special icon for fans in users’ “For You” feed, enhancing the interactive experience with the album and its content.
Billie Eilish, who joined TikTok in 2020, has accumulated over 59.3 million followers and nearly 306 million “likes” on her content. Her songs are extremely popular on the platform, inspiring millions of videos from content creators. The new Fan Spotlight feature is now available for all artists on TikTok.
