TikTok has been gradually increasing the duration of videos: in January, it gave some creators access to 30-minute clips and, from now on…
TikTok was born with the idea of telling stories in the shortest possible time. But over time, ByteDance has realized that its platform needs to accommodate all types of creators. From those who tell anecdotes in 30 seconds, to those who shoot 60-minute movies.
TikTok is experimenting with uploading 60-minute videos, as confirmed by the company to TechCrunch. The feature is only available to some users and there are no immediate plans to expand it.
The company has been gradually increasing the duration of the videos: in January, it gave some creators access to 30-minute clips and, from now on, users can upload content up to 10 minutes long. Right now, content creators who sell subscriptions also have access to 20-minute videos.
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From minute to hour: what has happened with TikTok?
The arrival of TikTok inaugurated an era of short vertical videos, but recently the platform has leaned towards longer content, more similar to that of YouTube.
Earlier this year, some TikTok creators received notifications that their content would receive a “boost” if they shared horizontal clips instead of vertical ones.
The platform’s monetization program now requires creators to share videos longer than one minute in order to be eligible for it.
The explosive popularity of TikTok has led many other companies, from Meta and YouTube to LinkedIn, to add short videos to their platforms.
But while everyone else is trying to recreate the appeal of the “For You” page, TikTok is doubling down on long-form content and live streaming, formats more associated with YouTube or Twitch. TikTok regularly organizes live events, such as a music contest last year, and goes beyond short-form content.
Author: Chema Carvajal Sarabia
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