Ever since Elon Musk joined Twitter’s board of directors, the social network has undergone more changes in a single year than in the past 14 years. Unfortunately, almost all of them have been for the worse. Decreasing user numbers, declining revenues, and diminishing relevance… Twitter is dying.
And if they already removed the relevance verification, something that made the blue bird app unique, now Elon Musk has announced an even bigger change: it’s time to bid farewell to the biggest hallmark of the social network, its logo.
In a tweet early yesterday morning, Elon Musk said, “We will soon say goodbye to the Twitter brand and gradually to all the birds.”
He later added, “If an X logo good enough is published tonight,” “it will go live worldwide tomorrow.” That means today, Monday the 24th, in the morning in the United States.
Elon Musk always wanted to kill Twitter
“X” is a term that Elon Musk has mentioned on more than one occasion as an “app for everything” that could combine social media, instant messaging, and payment services, similar to the popular Chinese app WeChat.
Musk has stated that buying Twitter is “an accelerator to create X,” and the corporate entity he created to purchase and control Twitter is called X Holdings.
The CEO of Twitter spoke in a live audio broadcast on Twitter early Sunday to announce the change in the Twitter logo. “It should have been done a long time ago,” he said. “I’m sorry it took so long.”
A few hours later, Elon Musk said in an email to Twitter employees that “we are indeed changing to X” and that it was happening “today.” “This is my final message from a Twitter email,” he wrote, bidding farewell with a waving emoji.
The billionaire has few barriers to make this major change, but he could still encounter resistance from banks that have lent him billions of dollars and private investors he brought into the operation, as they might fear he would dispose of one of Twitter’s most visible assets.
Twitter’s advertising revenue plummeted due to the departure of sales executives and concerns over the site being more susceptible to problematic content.
As if that wasn’t enough, the company now faces a well-funded rival in Threads, the Twitter-like service recently introduced by Meta, the owner of Facebook.
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