Just a few hours ago we told you about one of the most talked about controversies related to Ubisoft and Assassin’s Creed. The problem was the following: a player was playing Assassin’s Creed Odyssey and an ad popped up when he paused the game. Yes, you’re reading that right. When he paused the game, the first thing he saw was a pop-up showing Assassin’s Creed Mirage and a discount to buy it.
The video in question spread like wildfire both forums and social networks. Given this interference in the game of a player (and, surely, many more), Ubisoft has come out with a brief statement where he apologizes and apologizes to all users, but not before putting a small “excuse” about why this happened.
“We have been informed by some players of a pop-up message found in-game while playing certain Assassin’s Creed titles. This is due to a technical error that has already been fixed,” commented the French company in the tweet published as a statement.
“Our intention was to display an Assassin’s Creed Mirage promotion as part of the franchise news in the main menu of other Assassin’s Creed games. Unfortunately, this technical error caused the promotion to appear in one of our in-game menus. We want to ensure the best possible player experience. These annoying pop-up windows were immediately removed once we became aware of the problem,” Ubisoft stresses. “We thank you for your understanding while we investigate the cause of the problem.”
Although Ubisoft points to a “technical error”, everything suggests that this advertising was entirely intentional to take advantage of the Black Friday sales with the new release. However, the dismal reception of the intrusive advertising has prompted this statement.
