X, the platform many people still call Twitter, has rolled out Live Studio inside Creator Studio. It’s available now, with a new dashboard for livestreaming and a $1 million creator payout fund built around live video.
X says you can schedule streams, upload thumbnails, limit access to subscribers or verified users, and keep an eye on numbers like concurrent viewers and audience demographics from the same place. The company is pushing harder on live content, and this looks like a direct bid to look more competitive next to YouTube and Twitch.
The fund is meant to get creators trying live video right away. What’s still missing is the part people will actually want clarified before they commit real time to it: X hasn’t said what the long-term payout model will look like or exactly which benchmarks creators will need to hit.
If you stream on X often, this is something to pay attention to.
There are catches. The more advanced Live Studio features require an X Premium subscription, livestreaming itself is on track to become Premium-only, and X is also giving monetization preference to original creators over repost and aggregation accounts.
That all fits with X’s bigger video push, especially as video viewing on the platform keeps climbing and the X TV app has now joined the mix. But X still has to show it can support bigger streams without issues, and it needs to explain payouts in a way that isn’t so vague.
You can get to Live Studio now through X’s Creator Studio. If you want the advanced tools, you’ll need X Premium.
Author: Dave Warren Hans Co
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