Apple is positioning itself to take advantage of the growing crisis in the field of artificial intelligence, convinced that it has the necessary tools to stand out in this technological revolution. In a message to his employees, Tim Cook recently hinted that the company has big plans for this emerging sector, and the key piece of its strategy seems to be a new version of Siri, which promises a significant advancement in its functionality.
A Siri with more options than ever
According to information provided by well-known analyst Mark Gurman, Apple is currently testing improvements to Siri that will allow for more complex actions to be executed through voice commands. This new digital assistant is expected to be rolled out early next year, although the company has not yet decided on a specific date. Originally, this evolution of Siri was planned for iOS 18, but its release has been delayed.
The new version of Siri will not only be able to interact more dynamically with the data stored on the iPhone, making everyday tasks easier such as searching for previous dinners in photos or creating flight reminders. However, the company may choose to limit these functionalities in sensitive applications, such as banking and health, due to the risks associated with potential errors in voice recognition.
In cooperation with third-party applications like WhatsApp, YouTube, and Facebook, Apple aims to integrate progressive improvements that prioritize voice control, which could revolutionize the way users interact with their devices. However, despite the expectations, the Siri interface has disappointed some, as it has been modernized, removing its classic sphere, leaving enthusiasts wanting more innovations.
The automatic arrival of these new features seems imminent, and it is speculated that the contextualized version of Siri, one of the main novelties announced by the company, will be launched in spring 2024, possibly alongside iOS 26.4.