Tim Cook’s Surprise Admission: Why He’s Changing His Tune on Augmented Reality

According to rumors, we expect Apple to present us with the new extended reality headset at WWDC 2023, which will start on June 5. Now Tim Cook tells us about the importance of augmented reality.

In a new interview, Apple CEO Tim Cook has dropped hints about the upcoming mixed reality headset the company is developing. The conversation with GQ journalist Zach Baron covered multiple aspects of Cook’s career, presidency and personal life, but where we found the most interesting is in the comments regarding the new Apple Reality Pro.

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Apple’s Extended Reality Glasses: Did Tim Cook’s Vision Clash with the Design Team?

The launch of the Reality Pro, Apple’s new extended reality headset/glasses, is near. And different teams have different views on timing.

In recent years, there has been much speculation about Apple’s extended reality glasses, which are supposedly in development. According to rumors, these glasses will offer an augmented reality experience far superior to the competitionsuch as the Xiaomi AR Glasses – with, among others, its 12 cameras, a gesture controller that will even allow us to type in the air and eye-tracking capabilities.

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