Disney has acknowledged that they are having trouble reaching the young audience. Star Wars appeals to the audience over 30 years old, but it seems that it no longer captures the attention of children as it used to. If we add to that the fact that the series are performing much worse than they expected, it seems they have a creative crisis on their hands. Especially considering that it has been seven years since we had a new Star Wars movie, leading one to think that this very, very distant universe may be in crisis. Especially because The Mandalorian and Grogu has been openly despised by critics.
A Movie with Little Sense
The Mandalorian is a series that, upon its release, was highly appreciated. Directed by Jon Favreau, it knew how to do everything a science fiction franchise needs today to be relevant. Having a charismatic character, an adorable pet that people want to cuddle, making an intelligent mix of genres, and having a hopeful tone more anchored in adventure than anything else. A winning formula that has systematically worked in recent years, as Project Hail Mary has demonstrated.
In fact, the first two seasons were a great success. Both critics and audiences greatly enjoyed the adventures of the Mandalorian and Grogu, affectionately dubbed Baby Yoda by the public. The problem is that in the third season, things started to go awry. The critics were less than enthusiastic about an erratic season that seemed unclear about where it wanted to go, and the audience responded in a similarly lukewarm manner: the numbers were not terrible, but they were not those of the first two seasons. And the public discourse was not as enthusiastic as in the first two seasons, beginning to show signs of fatigue.
The Mandalorian and Grogu is a conclusion for the series in the form of a movie. With everyone involved in it, it aims to be a big celebration for the fans. But the question is, are there still fans of The Mandalorian to justify it? And above all, does it make sense as a movie?
It seems that the answer, especially for the second part, is no. The critics have slammed the movie, accusing it of being like an extended episode, but worse produced, without really being satisfying in any possible sense. Except for the aspects where there have never been complaints. The Mandalorian is great, Grogu is adorable, and the music is excellent, but the CGI, the action, and the aesthetics do not seem like those of a movie, with a quality far below what one would expect from a high-budget film. Not to mention a production from Disney. Especially from a series that stood out precisely for the care of all these aspects.
A galaxy far, far away that does not excite
That criticism and the audience do not always go hand in hand is not something unknown. But with The Mandalorian and with Star Wars, in general, there tends to be some overlap. Something that is not good news for Disney, even with extremely pessimistic projections from experts.
According to analysts, the movie will make 80 million dollars in its first four days of screening. An excellent figure for any other movie, but disastrous for a Star Wars film: no movie in the franchise has ever made less than 100 million. Some of them have been considered failures because of this. Something that suggests that The Mandalorian and Grogu may be the beginning of something that was already being noticed in the series. People may not be as into Star Wars as they were ten years ago.
The numbers after its premiere, in any case, have been somewhat better than expected. With 12 million dollars on its first day, forecasts have now increased to 90 million. Does this mean that The Mandalorian and Grogu is on its way to being a surprise success? No. It means it could be a smaller failure than expected. But unless it ends up making much larger numbers, it seems that it will spawn a conversation that no one wants to have. That perhaps Disney is exhausting its franchises.
Perhaps the audience is no longer there. They are tired of Star Wars. It has been decades of the same franchise, of cultural supremacy, and not always quality that lives up to the myth. It is possible that it just needs a break or to find the right key. It is impossible to know. Perhaps, yes, Star Wars is exhausted and is no longer as interesting as before. But what seems evident is that The Mandalorian and Grogu are no longer as captivating as in their first two seasons. And Disney must start to consider what they are doing with Star Wars.
