Apple is about to forever change its exclusivity policy

Tim Cook’s company had created an application for the Android SmartTV platform, but not for Android itself. Now the situation…

Apple is finally going to bring the Apple TV app to Android phones and tablets, according to Bloomberg. The company is in the process of hiring engineers to help build the necessary software.

AppleTV+ DOWNLOAD

Previously, the company had created an application for the Android SmartTV platform, but not for Android itself (the one used in phones and tablets). And they have some amazing movies on the platform.

Until now, the answer to what Android phone users should do if they wanted to watch Apple TV+ shows or enjoy the MLS Season Pass was to use the web experience at tv.apple.com.

But, obviously, a native application is much more appealing and could include features such as offline downloads.

Apple wants to conquer more than 2.000 million Android users

The Apple TV app has many features, such as Apple TV+ original shows, other Apple TV channels, the store to buy and rent movies and series, and it is also home to Apple’s growing sports offerings, like Friday Night Baseball and MLS Season Pass.

By making the TV app available on Android, it is on par with Apple’s other major content service, Apple Music. Although Apple Music was initially launched exclusively on iOS with iOS 8.4 in 2015, it arrived on Android later that same year.

On the other hand, the current incarnation of the TV app debuted in 2019 and five years later it remains exclusive to iPhone until now.

Outside of the mobile, Apple has aggressively expanded the availability of the TV app to third-party platforms, motivated by the need to attract more users to its Apple TV+ streaming service.

The app is available on Roku, Amazon Fire Stick, PlayStation, Xbox, Xfinity cable boxes, and other non-Apple devices. Last year, they even launched a native app for Windows.

AppleTV+ DOWNLOAD

It’s good to hear that the company has finally given in on this matter. For instance, it will make it easier for non-iPhone users to sign up for and access Apple TV+.

However, it is unclear how long it will take for the Android version of the TV app to be released. If Apple has just started its development, it could take a while.

Author: Chema Carvajal Sarabia

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